"Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI."
"With more precise company-level data, select beta customers are finding a meaningful impact on campaign performance: on average, a 287% increase in companies reached, 75% more Marketing Qualified Leads, and a 96% increase in Sales Qualified Leads - all while reducing cost per acquisition by 43%."
Company Intelligence API delivers aggregated company-level engagement metrics from LinkedIn, including paid and organic impressions and clicks, directly into existing reports and dashboards with no additional setup. Certified B2B Attribution and Analytics partners ingest the company-level data and join it with CRM outcomes and other channel data to produce attributed metrics such as pipeline impact and ROI. Beta customers using the more precise company-level data report substantial performance improvements, including a 287% increase in companies reached, 75% more Marketing Qualified Leads, a 96% increase in Sales Qualified Leads, and a 43% reduction in cost per acquisition.
Read at Social Media Today
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