#campaign-measurement

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#retail-media-networks

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
moreretail-media-networks

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.

How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business

Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment.
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