#campaign-measurement
#campaign-measurement

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The Drum

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.

Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment. [ more ]

AdExchanger

Publishers need to drum up more demand from advertisers and show their worth

Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]

AdExchanger

Publishers need to drum up more demand from advertisers and show their worth

Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]

AdExchanger

Publishers need to drum up more demand from advertisers and show their worth

Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]

AdExchanger

Ad measurement and attribution are in crisis, but it may be a good thing.

The AppTrackingTransparency framework has disrupted campaign measurement and caused lost revenue for major platforms.

Changes like ATT have forced the industry to rethink measurement and opened the door to new platforms. [ more ]

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