How Buyers Are Managing Measurement Sans Standardization | AdExchangerThe ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.
Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchangerPublishers need to drum up more demand from advertisers and show their worthFuture is expanding its measurement stack to entice more spend from existing clients and attract US brands
Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchangerPublishers need to drum up more demand from advertisers and show their worthFuture is expanding its measurement stack to entice more spend from existing clients and attract US brands
How Buyers Are Managing Measurement Sans Standardization | AdExchangerThe ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.
Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchangerPublishers need to drum up more demand from advertisers and show their worthFuture is expanding its measurement stack to entice more spend from existing clients and attract US brands
Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchangerPublishers need to drum up more demand from advertisers and show their worthFuture is expanding its measurement stack to entice more spend from existing clients and attract US brands
How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New BusinessHarvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.
Experian rolls out retail media network solution | MarTechExperian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
GroupM on streaming standardization push: 'We're not limited to what works in TV'GroupM plans to test new video ad formats across streaming and CTV platforms with clients.Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment.
Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchangerPublishers need to drum up more demand from advertisers and show their worthFuture is expanding its measurement stack to entice more spend from existing clients and attract US brands