Audacity And Claritas Introduced New Enhanced Measurement Capabilities for Broadcast And Digital Audio - Podcaster NewsAudacity enhances campaign insights by integrating Claritas' measurement tools for optimized audio advertising performance.
IAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Experian rolls out retail media network solution | MarTechExperian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
IAB finalizes retail media networks standards for in-store | MarTechEstablishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Experian rolls out retail media network solution | MarTechExperian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
How Buyers Are Managing Measurement Sans Standardization | AdExchangerThe ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.
How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New BusinessHarvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.