#campaign-measurement

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Marketing tech
fromAdExchanger
1 day ago

OUTFRONT Is Using Agencies' AI Enthusiasm To Spur Wider Programmatic OOH Adoption | AdExchanger

Agentic AI can modernize OOH by enabling API-driven inventory discovery, automated buys, and measurement that integrates OOH into omnichannel digital campaigns.
Marketing tech
fromSocial Media Today
3 weeks ago

LinkedIn Launches Company Intelligence API

Company Intelligence API delivers aggregated company-level LinkedIn engagement data into partners’ reports, enabling unified attribution and improved pipeline and ROI measurement without extra setup.
fromThe Drum
3 months ago

Outrun the bear: why 'good enough' isn't fast enough anymore

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.
Marketing
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