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Social media marketing
fromThe Drum
2 weeks ago

Facebook beats Twitter to become marketers' favourite social platform for campaigns

Facebook is the most marketing-friendly social platform for campaign planning, execution, and post-campaign analysis, outranking LinkedIn, Twitter, YouTube, and Google+.
Marketing tech
fromAdExchanger
3 months ago

OUTFRONT Is Using Agencies' AI Enthusiasm To Spur Wider Programmatic OOH Adoption | AdExchanger

Agentic AI can modernize OOH by enabling API-driven inventory discovery, automated buys, and measurement that integrates OOH into omnichannel digital campaigns.
fromSocial Media Today
4 months ago

LinkedIn Launches Company Intelligence API

Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI.
Marketing tech
fromThe Drum
6 months ago

Outrun the bear: why 'good enough' isn't fast enough anymore

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.
Marketing
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