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Marketing tech
fromExchangewire
1 week ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing tech
fromAnimation World Network
2 weeks ago

Disney and Snap Launch 'Zootopia 2' Activations and Snapchat AR Lenses

Disney and Snap launched a cross-platform Zootopia 2 campaign featuring AR Lenses, OOH activations, sponsored Snaps, Snapchat integrations, and an in-film "Snapcat" cameo.
Marketing tech
fromAdExchanger
1 month ago

OUTFRONT Is Using Agencies' AI Enthusiasm To Spur Wider Programmatic OOH Adoption | AdExchanger

Agentic AI can modernize OOH by enabling API-driven inventory discovery, automated buys, and measurement that integrates OOH into omnichannel digital campaigns.
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