Top 4 ways to make the most out of peak travel season advertising with OOH
Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]
Council Post: Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail
OOH advertising is becoming more dynamic and responsive with the advancement of digital technology.
Technological innovations like touch screens, motion sensors, and augmented reality are transforming OOH advertising into personalized and engaging experiences. [ more ]
'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com
A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]
Wavemaker, VCCP, Kinetic, and DOOH.com launched a campaign to raise awareness of the newly opened Elizabeth line connecting Heathrow to Central London.
The campaign utilized data-led Out of Home (OOH) creativity and innovation to target international visitors in a personalized and relevant way. [ more ]