#ooh-advertising

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The Drum
5 days ago
Marketing

Top 5 creative strategies for out of home success

Craft precise messages resonating with viewers. Ensure high-quality visuals to reinforce brand association. [ more ]
The Drum
1 week ago
Marketing

Top 4 ways to make the most out of peak travel season advertising with OOH

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential. [ more ]
The Drum
1 month ago
Marketing

Playing the aces: Using OOH to help your brand grow in 2024

OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.
OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach. [ more ]
The Drum
1 month ago
Marketing

British Airways' outdoor ads capture passenger's faces at 35,000ft

The campaign by British Airways captures passengers' faces during flights.
11 prints placed at 324 OOH locations in the UK highlight the diverse faces of BA passengers. [ more ]
Forbes
4 months ago
Marketing

Council Post: Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail

OOH advertising is becoming more dynamic and responsive with the advancement of digital technology.
Technological innovations like touch screens, motion sensors, and augmented reality are transforming OOH advertising into personalized and engaging experiences. [ more ]
The Drum
5 months ago
Marketing

How Kinetic & PHD drove Barbie & Ken to movie success

The Barbie Movie had a successful OOH campaign in the UK, turning Out Of Home sites bright pink.
The campaign generated buzz and reached a global audience, showcasing the impact of classic OOH advertising. [ more ]
Exchangewire
3 weeks ago
Marketing tech

Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT

Australian OOH advertising grew by 9.26% in Q1 2024, with DOOH contributing 74% of revenue. [ more ]
Exchangewire
3 months ago
Artificial intelligence

'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com

A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]
The Drum
5 months ago
London

TfL on launching the Elizabeth Line

Wavemaker, VCCP, Kinetic, and DOOH.com launched a campaign to raise awareness of the newly opened Elizabeth line connecting Heathrow to Central London.
The campaign utilized data-led Out of Home (OOH) creativity and innovation to target international visitors in a personalized and relevant way. [ more ]
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