2024 is shaping up to be the biggest global election year yet. While the international spotlight is on the US presidential election race, more than 60 countries will have held regional, legislative, and presidential elections by the end of the year, according to Politico. For constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile devices, the internet, direct mail, billboards, and more.
This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.