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fromThe Drum
5 days ago

US political ad spend shows no signs of slowing down - here's what that signals for OOH

2024 is shaping up to be the biggest global election year yet. While the international spotlight is on the US presidential election race, more than 60 countries will have held regional, legislative, and presidential elections by the end of the year, according to Politico. For constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile devices, the internet, direct mail, billboards, and more.
Marketing
fromThe Drum
1 week ago

Out-of-home advertising: The unsung hero of brand-building?

Out-of-home (OOH) advertising delivers broad, locally relevant reach and strong visual impact, making it a powerful long-term brand-building medium.
fromThe Drum
1 month ago

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.
Marketing tech
Artificial intelligence
fromExchangewire
1 month ago

Digest: OOH Industry Reports 4.4% Growth; Streamer Content Quotas Become Law in Australia; China's AI Framework Wins Support from DeepSeek - ExchangeWire.com

UK out-of-home advertising grew 4.4% in Q3, Australia requires major streamers to fund local content, and China's AI governance gained researcher support.
Marketing tech
fromExchangewire
2 months ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing tech
fromAnimation World Network
2 months ago

Disney and Snap Launch 'Zootopia 2' Activations and Snapchat AR Lenses

Disney and Snap launched a cross-platform Zootopia 2 campaign featuring AR Lenses, OOH activations, sponsored Snaps, Snapchat integrations, and an in-film "Snapcat" cameo.
Marketing tech
fromAdExchanger
3 months ago

OUTFRONT Is Using Agencies' AI Enthusiasm To Spur Wider Programmatic OOH Adoption | AdExchanger

Agentic AI can modernize OOH by enabling API-driven inventory discovery, automated buys, and measurement that integrates OOH into omnichannel digital campaigns.
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