#ooh-advertising

#ooh-advertising

OOH advertising revenue has experienced significant growth despite challenges in Q4 2024.

TikTok has been reinstated in US app stores after a temporary removal due to compliance issues.

UK Government is collaborating with Anthropic AI to enhance citizen services via advanced AI tools.

Technological advancements are transforming the OOH advertising industry, creating new opportunities for creativity and sustainability.

OOH ads need to focus on simplicity and key branding elements like color blocking and brand characters to be effective.

Brands should combine real-life activations with digital experiences in OOH advertising for a more mindful and entertaining way to capture attention.

Local targeting in OOH advertising is crucial for building customer trust and advocacy.

OutMoove acquired by Broadsign to enhance OOH capabilities and automation.

Craft precise messages resonating with viewers. Ensure high-quality visuals to reinforce brand association.

Invest in OOH advertising for peak travel seasons as travelers show increased booking rates, targeting Millennials and Gen Zers with a mix of OOH and DOOH is essential.

Australian OOH advertising grew by 9.26% in Q1 2024, with DOOH contributing 74% of revenue.

OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.

OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.

The campaign by British Airways captures passengers' faces during flights.

11 prints placed at 324 OOH locations in the UK highlight the diverse faces of BA passengers.