#supply-side-platform

#supply-side-platform

Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader Rebecca Bonell has been elevated to regional vice president of publisher development, The Americas. Together, they will shape OpenX's next phase of publisher growth, working with publishers to innovate and increase monetisation while driving fair value exchanges. As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies.