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#programmatic-advertising #identity-resolution #privacy-first #cross-device #connected-tv #deal-id #pdp-api
Marketing tech
fromExchangewire
1 week ago

BRAVE Integrates Roqad to Enhance Privacy-First Identity & Auction

BRAVE integrated Roqad to enable privacy-first cross-device identity resolution, improving auction precision, match rates, and quality of impressions across mobile, web, and CTV.
#programmatic-advertising
fromExchangewire
3 weeks ago
Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

fromExchangewire
2 months ago
Marketing tech

OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

OpenX enables buyers to receive automated discounts from integrated curation and tech partners within OpenXSelect, preserving media budgets while maintaining transparency and performance.
fromExchangewire
2 months ago
Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

Novicue's SSP connects advertisers, publishers, and ad exchanges while delivering advanced targeting, real-time insights, and custom PMP deals to maximize campaign value.
fromExchangewire
3 weeks ago
Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

fromExchangewire
2 months ago
Marketing tech

OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

fromExchangewire
2 months ago
Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

more#programmatic-advertising
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