The launch of DXKulture, a new supply-side platform by DXagency, aims to empower diverse publishers by providing them with tools for better monetization and audience targeting.
Sandy Rubinstein highlights the struggles of publishers, stating "I never realized how many hands are in the cookie jar. Now I understand why people can't sustain their operations!"
DXKulture focuses on enabling advertisers to reach niche, diverse audiences, addressing a gap in the current digital advertising landscape where such publishers are underrepresented.
The platform leverages, in part, first-party data to create packaged categories for private marketplace deals, thus enhancing the financial viability of racial and ethnic publications.
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