"Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable."
"Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side platform integrations, and suite of innovative programmatic solutions, including the PerView OOH measurement solution."
Broadsign, an out-of-home adtech provider, has acquired Place Exchange, an independent OOH supply-side platform, with minority investment from Crestline Investors. This transaction combines Broadsign's content management system, ad serving, and buy- and sell-side capabilities with Place Exchange's SSP and complementary solutions. The combined entity will strengthen Broadsign's global programmatic digital OOH offering and accelerate innovation across its portfolio. Broadsign publishers gain access to new demand sources, while Place Exchange's DSP partners and media buyers access premium international inventory. The global ad market is projected at $992 billion this year, with international OOH spend forecast to exceed $49 billion in 2025. The acquisition positions Broadsign to deliver a more comprehensive, efficient, dynamic, and measurable OOH advertising solution.
#ooh-advertising #programmatic-advertising #supply-side-platform #digital-transformation #media-technology
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]