#media-technology

#media-technology

Publishers are increasingly leveraging AI for internal efficiencies and consumer content, while cautiously experimenting with generative AI applications.

News organizations are taking a proactive approach to exploring generative AI for journalism, unlike the historically reactive stance towards disruptive technologies.

There's potential for collaboration in developing innovative AI solutions beyond just the use of existing tools like ChatGPT.

AI will enhance creative processes by automating routine tasks, freeing human resources for higher-level decision-making and creativity.

Rembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.

Audigent integrates with Onetag to enhance programmatic media capabilities using real-time data and AI-driven curation.

APM partners with Magellan AI to enhance real-time analytics for advertisers, marking a significant advancement in public media measurement.

Placements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.

Roku is poised for growth internationally, leveraging its ad services, Emmy-winning content and global market strategies.

The Garden Island newspaper in Kauai, Hawaii, is the first in the U.S. to use AI-generated news anchors.

AI avatars in journalism are being tested to improve viewer engagement in local news delivery.