Publishers like Financial Times, Immediate Media, and Reuters are now adopting AI tools to bolster their journalism efforts. Initially dismissed as unreliable, AI-powered applications are being integrated into newsrooms for tasks such as transcription, research, SEO optimization, and drafting articles. Rather than replacing jobs, AI is enhancing journalistic capabilities. Reuters has notably trained its journalists in generative AI and launched AI video production tools. As more organizations adjust strategies to incorporate AI, they face challenges in scaling and creating supportive workflows and training.
As news organizations face relentless pressure to do more with less, this quiet adoption marks a significant shift: AI isn't replacing journalists (yet) - it's quietly becoming their sidekick.
We really want to empower our journalists and make it that they own their future - that the future is not happening to them,
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