Roku's journey began with the launch of its initial Netflix Player on May 20, 2008, making streaming video accessible and affordable. This $100 device demonstrated the potential of streaming, now leading Roku to a significant presence in the market with 89.8 million households as of 2024. The company continues to diversify, producing hardware, operating systems for smart TVs, and running the Roku Channel. With a major focus on advertising, Roku leverages its viewer data and provides tools for marketers, solidifying its status as a leader in the streaming industry.
The $100 Netflix Player by Roku took a process that had been geeky at best—getting internet video onto a TV—and made it approachable and affordable.
Roku has constructed a diversified business to keep its figures growing, including providing North America’s most popular operating system for smart TVs.
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