Will AI kill TV or make it smarter? Media execs share 5 key ways the industry is transforming
Briefly

The article discusses the notable underestimation of AI's potential in the entertainment industry, with leaders warning that it is only in the initial stages of growth. Media companies like A+E Global Media and YouTube are utilizing AI to enhance viewer experiences through tailored recommendations that improve user engagement amid a saturated market. With innovations like machine learning, streaming services such as Tubi and Crunchyroll are successfully attracting younger audiences by offering personalized content, leading to a shift from traditional viewing habits to more customized media consumption, heralding a new era in entertainment.
Audiences are drowning in an ocean of content, and many companies are betting AI-enabled recommendations can serve as a life raft.
We've really gone from the era of peak TV to the era of personalized TV, where tailored recommendations have helped lure younger viewers from social media.
Read at Business Insider
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