The article discusses the notable underestimation of AI's potential in the entertainment industry, with leaders warning that it is only in the initial stages of growth. Media companies like A+E Global Media and YouTube are utilizing AI to enhance viewer experiences through tailored recommendations that improve user engagement amid a saturated market. With innovations like machine learning, streaming services such as Tubi and Crunchyroll are successfully attracting younger audiences by offering personalized content, leading to a shift from traditional viewing habits to more customized media consumption, heralding a new era in entertainment.
Audiences are drowning in an ocean of content, and many companies are betting AI-enabled recommendations can serve as a life raft.
We've really gone from the era of peak TV to the era of personalized TV, where tailored recommendations have helped lure younger viewers from social media.
#ai-in-entertainment #streaming-services #personalization #content-recommendations #media-technology
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