OOH buying, busted: your guide to costs, models & metrics
Modern out-of-home (OOH) buying combines direct, programmatic, and hybrid models, using CPM, cost-per-play, and fixed tenancy pricing to balance reach and responsiveness.
Why OOH is one of today's most progressive media spaces
OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.