#programmatic-ooh

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#ooh-advertising #performance-marketing #measurement--attribution #out-of-home #pricing-models #media-buying
Marketing tech
fromExchangewire
1 week ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing tech
fromThe Drum
1 month ago

OOH buying, busted: your guide to costs, models & metrics

Modern out-of-home (OOH) buying combines direct, programmatic, and hybrid models, using CPM, cost-per-play, and fixed tenancy pricing to balance reach and responsiveness.
Marketing tech
fromThe Drum
1 month ago

Why OOH is one of today's most progressive media spaces

OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.
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