#out-of-home-advertising

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fromExchangewire
4 hours ago

The Stack: Bold AI Moves

This week's headlines paint a clear picture: AI is becoming the backbone of business strategy. In today's MadTech Daily, we discuss global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta's AI use in WhatsApp. Eventbrite is changing hands in a deal worth USD $500m (£378.8m). The acquisition by Bending Spoons underscores the challenges facing the ticketing platform, whose growth has slowed despite strong brand recognition.
Artificial intelligence
Marketing tech
fromAdExchanger
1 week ago

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride | AdExchanger

DOOH ad tech consolidates as programmatic momentum rises, with Broadsign acquiring Place Exchange to address DOOH's unique programmatic and measurement needs.
Marketing
fromItsnicethat
1 month ago

POV: Why your brand should get a billboard

Out-of-home advertising is returning to minimalist, bold visuals with concise copy, oversized product crops, experiential elements and sensory cues to reclaim attention.
Marketing
fromThe Drum
1 month ago

OOH makes great budget sense

Out-of-home advertising delivers superior incremental returns and is underfunded, driving both brand equity and amplified performance compared with saturated digital channels.
fromForbes
1 month ago

How AI Innovation Is Changing The Picture For Out-Of-Home Advertising

"If a picture paints a thousand words then why can't I paint you?" - David Gates/Bread I don't know if humans created paintings before they created language, but it's safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and the leaders of the out-of-home advertising industry - "it's not just billboards anymore" - are working to modernize their business with the latest developments in artificial intelligence and advertising technology. How are they doing? To answer that I spent some time with a group of folks at the vanguard of the business.
Marketing tech
Marketing
fromThe Drum
1 month ago

Lost in location? The essential OOH glossary for marketers on the move

Out-of-home advertising has evolved into a data-driven, precise, and automated medium leveraging technology for context-based creative and measurable audience targeting.
Marketing
fromThe Drum
1 month ago

Let's take this outside: 5 OOH questions every marketer needs the answers to

Out-of-home advertising is now a measurable, data-driven channel requiring location-based analytics, programmatic creative, and controlled testing to optimize ROI and attribution.
Marketing
fromThe Drum
1 month ago

Real life is the new primetime

Out-of-home advertising leverages real-world social connection and humor to reach digitally fatigued audiences and create memorable brand engagement.
E-Commerce
fromExchangewire
1 month ago

Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

IAB Europe opened consultation on updated commerce media measurement and flexible ad size guidelines; Ooh Media launched Metro Tunnel network; California banned loud streaming ads.
fromWWD
1 month ago

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.
Marketing
Business
fromTipRanks Financial
2 months ago

Taoping Inc. Releases Six-Month Financial Report Amidst Market Challenges - TipRanks.com

Taoping reported decreased assets and equity, strong revenue growth but weak profitability, poor cash flow, and a neutral AI analyst rating with technical sell signals.
Artificial intelligence
fromThe Drum
2 months ago

Ad of the Day: OpenAI's first global ChatGPT campaign shows everyday use cases

OpenAI launched ChatGPT's first international ad campaign with two spots showing everyday uses and expanding global marketing across TV, streaming, social, and out-of-home.
#digital-advertising
fromThe Drum
7 months ago
Media industry

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Media industry
fromThe Drum
7 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
more#digital-advertising
Marketing tech
fromAdExchanger
2 months ago

Clear Channel Brings Mid-Flight Measurement To Its OOH Network | AdExchanger

Clear Channel's new weekly mid-flight RADAR Inflight Insights delivers near-real-time OOH measurement using mobile location data, enabling faster optimization and stronger outcomes attribution.
UK news
fromExchangewire
3 months ago

Digest: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1; Microsoft AI Debuts First In-House Models

UK seeks worldwide access to Apple iCloud user data including backups, messages and passwords, while OOH ad revenue dips and digital OOH retains a 66% share.
Marketing tech
fromThe Drum
6 months ago

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
fromExchangewire
6 months ago

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

Reveal's expansion into Europe is a game-changer for the OOH industry. Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology.
Roam Research
fromAdweek
7 months ago

Why Coachella's OOH Campaigns Have Such Lasting Appeal

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.
Media industry
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