#out-of-home-advertising

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#marketing-strategy #brand-performance #digital-advertising #uk-surveillance #apple-icloud-access
UK news
fromExchangewire
1 week ago

Digest: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1; Microsoft AI Debuts First In-House Models

UK seeks worldwide access to Apple iCloud user data including backups, messages and passwords, while OOH ad revenue dips and digital OOH retains a 66% share.
#digital-advertising
fromThe Drum
2 months ago
E-Commerce

16 straight quarters of growth: why out-of-home wants more than just budget share

Out-of-home advertising is experiencing significant growth, marking its 16th consecutive quarter of revenue increases.
fromThe Drum
4 months ago
Media industry

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
Media industry
fromThe Drum
4 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
more#digital-advertising
Marketing tech
fromThe Drum
3 months ago

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
fromExchangewire
4 months ago

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

Reveal's expansion into Europe is a game-changer for the OOH industry. Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology.
Roam Research
fromAdweek
4 months ago

Why Coachella's OOH Campaigns Have Such Lasting Appeal

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.
Media industry
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