#out-of-home-advertising

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Marketing tech
fromThe Drum
1 week ago

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
fromExchangewire
3 weeks ago

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

Reveal's expansion into Europe is a game-changer for the OOH industry. Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology.
Roam Research
#retail-media
Media industry
fromThe Drum
4 weeks ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
Media industry
fromThe Drum
4 weeks ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
more#retail-media
Media industry
fromAdweek
1 month ago

Why Coachella's OOH Campaigns Have Such Lasting Appeal

Coachella serves as a high-stakes proving ground for innovative out-of-home marketing strategies that blend cultural relevance with audience engagement.
#programmatic-advertising
Marketing tech
fromThe Drum
2 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Marketing tech
fromThe Drum
2 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
more#programmatic-advertising
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