LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry
Briefly

LoopMe has broadened its partnership with Reveal Mobile, designating Reveal as its dedicated partner for out-of-home (OOH) brand lift measurement. This collaboration capitalizes on Reveal's strong expertise and advanced exposure data capabilities, enabling tailored brand lift studies that cater to the unique aspects of the OOH landscape. Following Reveal's expansion into nine key European nations, their ability to provide extensive GPS-based exposure data is set to enhance the accuracy and quality of LoopMe's brand lift reporting globally, empowering brands and agencies to evaluate and optimize their OOH campaigns effectively.
Reveal's expansion into Europe is a game-changer for the OOH industry. Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology.
We're thrilled to grow our partnership with LoopMe and bring our capabilities to new global markets. Our collaboration ensures advertisers have the trusted insights they need to validate performance.
Read at Exchangewire
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