#brand-performance

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#marketing-strategy #market-decline #out-of-home-advertising #incrementality #liquid-death #sales-metrics
#marketing-strategy
Marketing tech
fromInman
1 week ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
fromFast Company
10 months ago
Marketing tech

Marketing in an age of economic uncertainty

In uncertain times, companies that invest in marketing can thrive, while those that cut budgets may struggle.
Marketing tech
fromInman
1 week ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
more#marketing-strategy
Mobile UX
fromGSMArena.com
1 week ago

India's smartphone market just had its worst quarter in six years

The Indian smartphone market experienced its weakest quarter in six years, with a 3% decline in shipments compared to last year.
Business intelligence
from24/7 Wall St.
1 month ago

Campbell's posts one of worst quarters in years: revenues fell 5%, organic sales dropped 3%

Campbell's reported severe Q2 FY2026 results with revenue down 4.5%, EPS missing estimates by 10%, and operating income falling 22.88% year-over-year.
E-Commerce
from24/7 Wall St.
1 month ago

'I'd Pay $50 for the Stock' - Cramer Reacts to Gap's Stunning Turnaround Numbers

Gap Inc. achieved eight consecutive quarters of positive comparable sales and a 25-year gross margin high, demonstrating a successful turnaround despite market skepticism.
Beer
fromBevindustry
1 month ago

2026 Beer Market Report: Declines impact FMBs, hard seltzer's performance

Flavored malt beverages and hard seltzers declined 3.6-4.2% in 2025 as ready-to-drink alternatives gained market share, though category leaders like Smirnoff, White Claw, and Happy Dad showed growth.
from24/7 Wall St.
2 months ago

Tim Hortons Boosts Restaurant Brands Growth but Investors Are Not Impressed

The company posted adjusted diluted EPS of $0.96, matching consensus estimates. Revenue reached $2.47 billion, beating the $2.44 billion estimate by 1.2% and representing 7.4% year-over-year growth. Adjusted operating income climbed 16.5% to $674 million, while reported operating income declined 2.2% to $621 million. Net income from continuing operations increased 5.8% to $274 million, though higher tax expenses tempered bottom-line gains.
Business
fromThe Business of Fashion
3 months ago

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
Business
fromDigiday
3 months ago

How The North Face, Vans and Timberland are trying to transform their businesses in 2026

VF Corp aims to return to sustainable, profitable growth by sharpening brand strategies: The North Face on performance, Timberland holding gains, Vans addressing muted demand.
from24/7 Wall St.
3 months ago

One Beer Maker Bets on Vodka Tea Innovation as Its Rival Defends Legacy Brands

Boston Beer posted Q3 revenue of $537.5 million, down 11.2% year-over-year, while expanding gross margin to 50.8%.
Beer
Marketing
fromThe Drum
5 months ago

'Butterfly effect' customer journeys: how algorithms change everything

Algorithm-driven personalization and fragmented media consumption cause small campaign changes to produce large, unpredictable effects across the consumer journey, complicating targeting and brand outcomes.
#out-of-home-advertising
fromExchangewire
11 months ago
Roam Research

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

fromExchangewire
11 months ago
Roam Research

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

more#out-of-home-advertising
fromExchangewire
11 months ago

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.
Marketing tech
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