Nike was the top brand for influencer marketing in the US this yearTraackr's Brand Vitality Score evaluates brands based on influencer content performance and its impact on brand image.
US marketers prioritize reach, engagement to measure influencer campaign successReach is the most used metric for influencer marketing by US enterprise marketers.Only 6% of marketers utilize MTA and MMM, but many see value in MMM for brand measurement.Marketers should consider using advanced metrics like MMM and brand lift for deeper insights.
Which Beauty Brands are Winning by Influencer Love in 2024?Charlotte Tilbury topped the influencer-driven media impact value in early 2024, leveraging strong organic engagement from content creators.
Nike was the top brand for influencer marketing in the US this yearTraackr's Brand Vitality Score evaluates brands based on influencer content performance and its impact on brand image.
US marketers prioritize reach, engagement to measure influencer campaign successReach is the most used metric for influencer marketing by US enterprise marketers.Only 6% of marketers utilize MTA and MMM, but many see value in MMM for brand measurement.Marketers should consider using advanced metrics like MMM and brand lift for deeper insights.
Which Beauty Brands are Winning by Influencer Love in 2024?Charlotte Tilbury topped the influencer-driven media impact value in early 2024, leveraging strong organic engagement from content creators.
Here's why Sephora, Adidas and Maybelline are top beauty & fashion advertisersThe fashion and beauty industry is thriving with innovative campaigns that engage consumers meaningfully and reflect changing preferences.
Meta Shares Notes on the Development of Its AI-Based Ad Targeting SystemsMeta's AI content generation features have seen strong adoption and drive better performance for brand partners.Brands are leaning into Meta's AI targeting tools and moving away from interest targeting for better results.
50 Questions to Ask Your Business Before the New Year | EntrepreneurReflecting on brand identity and competitive landscapeEvaluating last year's brand performance