#brand-performance

#brand-performance

Traackr's Brand Vitality Score evaluates brands based on influencer content performance and its impact on brand image.

Reach is the most used metric for influencer marketing by US enterprise marketers.

Only 6% of marketers utilize MTA and MMM, but many see value in MMM for brand measurement.

Marketers should consider using advanced metrics like MMM and brand lift for deeper insights.

Charlotte Tilbury topped the influencer-driven media impact value in early 2024, leveraging strong organic engagement from content creators.