"Looking ahead, we will continue to focus on generating value across our brands and returning the company to sustainable and profitable growth,"
"a lot of spinning plates in the air,"
"In the speed of today's business, you really have to change every single level of the company simultaneously,"
"started to sway and chase areas that maybe we had some business in, but maybe we didn't really have any business being in,"
VF Corp outlined growth playbooks for The North Face, Vans and Timberland while reporting a 2% revenue increase in the second fiscal quarter. The North Face grew 4% year-over-year and narrowed focus to performance, athletics and three core categories including snow. Vans recorded a 9% year-over-year revenue decline amid muted demand, showing some improvement versus earlier quarters. Timberland maintained prior gains. VF Corp completed the $600 million sale of Dickies to support shareholder returns. 2026 marks the 60th anniversaries of Vans and The North Face as the company aims to restore sustainable, profitable growth.
Read at Digiday
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