Gen AI creative is just about to change the face of out of home advertising

"Thanks to the potential of generative AI, we can actually imagine a standardized out-of-home campaign that could have thousands of creatives contextual to time, third-party data, and location and even optimized in real-time."

"The advent of digital screens and connected digital inventory with real-time content updates is now a standard that we've helped to usher in, and we are at the cusp of delivering that at an unimaginable scale."

"I believe that hyper-contextualisation in the industry is the next inevitable step. AI is pushing us closer to that future by making real-time creative optimization and targeted messaging possible at scale."

"The question isn't just who's going to win the race towards hyper-targeted ad content but also who has the capabilities to deliver it at scale."

In a rapidly evolving advertising landscape, Andrew Newman, CEO of DOOH.com, envisions a future where generative AI transforms out-of-home (OOH) advertising. Drawing inspiration from Hollywood, he notes the increasing possibilities of hyper-personalized ads, akin to those depicted in science fiction. The out-of-home sector has seen significant advancements due to digital technology and connected inventory, allowing for real-time updates. Newman believes hyper-contextualization will be the next milestone, enabling vast and dynamically optimized campaigns based on various factors including location and time, thanks to generative AI's capabilities.

Read at The Drum