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fromMarTech
1 week ago

3 ways AI will elevate marketing in 2026 | MarTech

AI will enable marketers to connect more closely with customers across socioeconomic, cultural and linguistic backgrounds. This will play out in two ways: AI-powered personalized campaigns. AI-generated content tailored to individuals. By analyzing customer preferences and behaviors, AI can personalize everything from ads to product recommendations at scale. As models advance, brands will be able to engage microcommunities with context-specific messages on the channels they prefer. Dynamic content algorithms will adjust in real time to maximize relevance.
Marketing tech
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E-Commerce
fromThe Drum
3 months ago

Retail media's next leap: solving the data, creative and measurement gaps

Retail media presents new opportunities but poses significant challenges in data sharing, execution, and measurement for advertisers.
E-Commerce
fromCreative Bloq
3 months ago

Why Alexa+ is a true game-changer for brands

Amazon's Alexa+ marks a significant advancement in hyper-personalization, enhancing brand-consumer relationships.
Marketing tech
fromThe Drum
4 months ago

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
Marketing tech
fromMarTech
5 months ago

Is your ABM strategy keeping up with the times? | MarTech

ABM strategies are evolving to focus more on data quality and alignment between sales and marketing for better results.
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