fromThe Drum1 month agoRetail media's next leap: solving the data, creative and measurement gapsRetail media presents new opportunities but poses significant challenges in data sharing, execution, and measurement for advertisers.
E-CommercefromCreative Bloq1 month agoWhy Alexa+ is a true game-changer for brandsAmazon's Alexa+ marks a significant advancement in hyper-personalization, enhancing brand-consumer relationships.
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Marketing techfromMarTech3 months agoIs your ABM strategy keeping up with the times? | MarTechABM strategies are evolving to focus more on data quality and alignment between sales and marketing for better results.