Marketing techfromVerticalResponse1 month agoTop Strategies for Email Marketing AI PersonalizationAI personalization tailors email content to individual customer data, increasing engagement, open rates, conversions, and overall campaign effectiveness.
E-CommercefromThe Drum2 months agoRetail media's next leap: solving the data, creative and measurement gapsRetail media presents new opportunities but poses significant challenges in data sharing, execution, and measurement for advertisers.
E-CommercefromCreative Bloq2 months agoWhy Alexa+ is a true game-changer for brandsAmazon's Alexa+ marks a significant advancement in hyper-personalization, enhancing brand-consumer relationships.
Women in technologyfromFortune3 months agoGoogle advertising exec oversees rapid changeAI is revolutionizing advertising by enabling real-time ad generation and hyper-personalization.
Artificial intelligencefromMedium4 months agoTo grow, we must forget... but AI remembers everythingInfinite memory in AI can enhance personalization but may restrict exploration of new experiences and identity.
Marketing techfromThe Drum4 months agoGen AI creative is just about to change the face of out of home advertisingGenerative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.
Marketing techfromMarTech5 months agoIs your ABM strategy keeping up with the times? | MarTechABM strategies are evolving to focus more on data quality and alignment between sales and marketing for better results.