At the Cannes Lions festival, Vidhya Srinivasan highlighted the significant transformation AI has brought to advertising within just a year. As VP/GM at Google, she oversees a vast portfolio including ad tech and commerce, emphasizing the shift towards hyper-personalization demanded by consumers. AI enables advertisers to deliver contextual, real-time ads tailored to user preferences, fundamentally reshaping customer journeys. The capability to instantaneously create relevant ad content is seen as a game changer in enhancing user engagement and ultimately driving revenue.
AI in advertising has transformed every aspect of the industry, offering hyper-personalization and real-time ad generation capabilities that redefine user experience and client engagement.
Srinivasan mentioned the evolution of ad tech as changing the game for advertisers, allowing them to create perfectly targeted ads in real-time, enhancing consumer connections.
The unpredictability of customer journeys requires a more relevant, immersive shopping experience, which is facilitated by AI-driven tools that understand user intentions.
Hyper-personalization has become crucial as consumers demand tailored experiences, demonstrating how AI in commerce is shifting strategies for brands aiming to reach shoppers effectively.
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