UX design is not just about making users happy but is primarily focused on generating revenue for the company by providing a positive user experience. [ more ]
How entrepreneurs can leverage AI to maximise the value of their customer interactions
AI can enhance customer interactions and drive sales by learning from conversations, providing personalized experiences, and streamlining support tasks. [ more ]
Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment. [ more ]
GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel. [ more ]
bravo's new identity for gelato brand crafts surreal AI-generated landscapes
The new visual identity of Sweet Cheeks gelato brand captures joy and imagination through a rebrand by design agency Bravo.
Sweet Cheeks' gelato flavors are creatively crafted to spark adventure and conversation, reflected in playful logos and AI-generated landscapes. [ more ]
MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds? | MarTech
Consulting organizations provide a wide range of services for marketing and sales technology.
Consultancies need to evolve by focusing on documenting a holistic view of each client's technology environment and expanding their technology expertise. [ more ]
Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024
Smart tech and AI are transforming partner marketing by strategically teaming up with partners, using AI algorithms and automation for better results.
Creating experiences with partners is becoming crucial in partner marketing to focus on end customers' desires for personalized content and exclusive opportunities.
Influencer partnerships are shifting from being a trend to a mainstream strategy in partner marketing, involving both big and authentic smaller influencers for better audience reach. [ more ]
Koreatown's New Food Court Is Drawing Lines Down the Block
Speedy Korea Grill offers various Korean dishes like dosirak, egg sandwiches, and instant ramen in a trendy food court setting.
Customers may encounter some confusion with the ordering system and kiosks at the food court, but can enjoy a variety of traditional and unique Korean dishes. [ more ]
Levi's is expanding its collection beyond just jeans to include a variety of tops, jumpsuits, and jackets for a more diverse consumer experience.
The new CEO of Levi Strauss & Company, Michelle Gass, is focused on making Levi's a go-to destination for not only jeans but also various other clothing items. [ more ]
What Is Direct-to-Consumer? Everything You Need To Know
Brands need to connect directly with online shoppers for personalized experiences.
Direct-to-consumer (DTC) model allows brands to sell directly to customers, cutting out middlemen and enhancing control over the fulfillment process. [ more ]
Hootsuite on AWS Accelerates Social Media Management for Businesses and Brands | Amazon Web Services
As social media becomes more popular, businesses need an effective platform to manage their digital presence and provide social care.
Hootsuite leverages AWS to provide a secure and scalable platform for businesses to reach and communicate with customers on different social platforms. [ more ]