Yum Brands is implementing AI technologies, notably the Byte system at Taco Bell, to enhance customer interactions and optimize employee workflows. The AI-driven voice tool helps collate consumer feedback from social media and other platforms to refine restaurant operations. Taco Bell's drive-thru AI has been installed at 600 locations, helping reduce employee turnover while simplifying ordering processes. In Q2 2025, digital sales constituted 57% of total sales, demonstrating a significant shift towards digital ordering across Yum Brands' restaurants, with strong growth noted particularly in Taco Bell and KFC.
Yum Brands is enhancing customer and employee experiences through AI technologies, specifically Taco Bell's Byte system, which simplifies digital order customization and improves sales.
The AI-powered voice tool allows Yum to gather consumer feedback from diverse platforms, enhancing operations and customer satisfaction.
Taco Bell's drive-thru AI is now in 600 locations, reducing employee turnover and facilitating smoother operations during order-taking, showcasing the effectiveness of technology.
Digital sales for Yum reached 57% of total sales in Q2 2025, with Taco Bell and KFC showing substantial increases, highlighting the significance of digital ordering.
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