#brand-loyalty

#brand-loyalty

According to a new study by Accenture, generative AI has officially taken the lead as the go-to source for beauty recommendations-overtaking old standbys like in-store consultations, social media influencers and even trusted friends and family.

Home Depot is building a better future for the doers - homeowners, pros, renters - by making improvement more accessible and confidence easier to find. Not by marketing purpose, but by delivering it.

In an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, brands are challenged to maintain loyalty with new customer expectations.

Brands have transformed from symbols of hope and trust to false idols, with a significant disconnect between what they claim and how they operate internally.

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.

Saratoga Spring Water saw $1.8 million in earned media value after an influencer's video featuring their product went viral, increasing stock by 16%.

Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.

Gymshark's transformation from serving customers to nurturing a community began during a crisis, revealing the brand's strength and the importance of belonging.

"To engage customers effectively, businesses must understand their progression through the buying journey, focusing on touchpoints that provide relevant interactions at each stage."

When it comes to selecting glass stemware, the universal glass is a great starting point for both red and white wines.

Amazon was known for their innovation and seamless integration into everyday life, leading the rankings in MarketCast's third annual Brand Fandom report.