Inside Quaker's 'iterative' approach to make its advertising work globally and locally
Quaker is elevating its brand positioning globally with a new campaign called 'You've Got This' aimed at connecting with consumers on a personal level.
The brand is focusing on creating a universal message that resonates across different markets by adapting their advertising to reflect local consumer needs and preferences. [ more ]
Is it possible to quantify, embrace and expand brand excitement?
Business intangible benefits like goodwill, brand excitement, and community can significantly impact brand loyalty and success but are challenging to measure quantitatively. [ more ]
Papa John's underwent a rebranding to revive its brand image, dropping the apostrophe and implementing a new campaign to reconnect with customers and appeal to a younger demographic. [ more ]
Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group's One Key Program
Travel brands must find new ways to reach and engage consumers as brand loyalty and consumer retention become increasingly important metrics.
Travel brands are adjusting their benefits programs to promote flexibility and choice, as consumers prioritize booking opportunities that offer expanded benefits and fewer restrictions. [ more ]
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