Can a Brand Be Your Friend?Emotional bonds with brands provide identity, security, and comfort, influencing consumer behavior.
Go woke, go broke' not true for brands, says global advertising studyInclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Retailers reassess how to reel in cash-strapped savvy Brits for Black Friday - City AMPrice-conscious shoppers are prioritizing value this festive season, compelling retailers to enhance their digital strategies amid diminishing brand loyalty.
Gen Z and the age of experiential marketing - Thred WebsiteBrands must understand Gen Z's preferences and offer unique experiences to capture their attention.Personalized marketing, including events and social media experiences, is vital to appeal to Gen Z consumers.
Beyond Black Friday: Why Retailers Should Rethink Peak Discount StrategiesBlack Friday has become a critical retail strategy as consumers increasingly wait for discounts, challenging brands to foster loyalty beyond promotions.
Generational Marketing Strategies To Boost EngagementGenerational marketing helps brands tailor messages to diverse audiences, enhancing relevance and engagement.
Can a Brand Be Your Friend?Emotional bonds with brands provide identity, security, and comfort, influencing consumer behavior.
Go woke, go broke' not true for brands, says global advertising studyInclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Retailers reassess how to reel in cash-strapped savvy Brits for Black Friday - City AMPrice-conscious shoppers are prioritizing value this festive season, compelling retailers to enhance their digital strategies amid diminishing brand loyalty.
Gen Z and the age of experiential marketing - Thred WebsiteBrands must understand Gen Z's preferences and offer unique experiences to capture their attention.Personalized marketing, including events and social media experiences, is vital to appeal to Gen Z consumers.
Beyond Black Friday: Why Retailers Should Rethink Peak Discount StrategiesBlack Friday has become a critical retail strategy as consumers increasingly wait for discounts, challenging brands to foster loyalty beyond promotions.
Generational Marketing Strategies To Boost EngagementGenerational marketing helps brands tailor messages to diverse audiences, enhancing relevance and engagement.
How To Use Customer-Centric Marketing To Drive Sales (2024) - ShopifyCustomer-centric marketing prioritizes customer experience over sales.
How To Craft and Implement a Customer-First Strategy (2024) - ShopifyImplementing a customer-first strategy in ecommerce can enhance customer loyalty and drive revenue growth.Maintaining positive customer interactions online is crucial for business success.
How To Build a Product Ecosystem Step By Step (2024) - ShopifyProduct ecosystems enhance customer experience and drive loyalty by offering complementary products and services under a trusted brand.Building a successful product ecosystem can help brands grow from individual products to comprehensive collections.
8 Ways To Connect Your Small Business with Customers (2024) - ShopifyStrong customer connections lead to loyalty, referrals, and higher profits.Customer satisfaction is the starting point for building connections.Loyal customers significantly increase spending compared to new ones.
Customer Communication: 6 Key Strategies For Ecommerce (2024) - ShopifySuccessful businesses prioritize not just great products but also meaningful customer relationships.85% of consumers feel their favorite brands treat them like individuals.
3 Big Numbers: Building a better c-store customer experienceBrand loyalty drives customers to choose specific convenience stores, highlighting the importance of cleanliness and service.Younger customers are more open to purchasing food at c-stores than older demographics.
How To Use Customer-Centric Marketing To Drive Sales (2024) - ShopifyCustomer-centric marketing prioritizes customer experience over sales.
How To Craft and Implement a Customer-First Strategy (2024) - ShopifyImplementing a customer-first strategy in ecommerce can enhance customer loyalty and drive revenue growth.Maintaining positive customer interactions online is crucial for business success.
How To Build a Product Ecosystem Step By Step (2024) - ShopifyProduct ecosystems enhance customer experience and drive loyalty by offering complementary products and services under a trusted brand.Building a successful product ecosystem can help brands grow from individual products to comprehensive collections.
8 Ways To Connect Your Small Business with Customers (2024) - ShopifyStrong customer connections lead to loyalty, referrals, and higher profits.Customer satisfaction is the starting point for building connections.Loyal customers significantly increase spending compared to new ones.
Customer Communication: 6 Key Strategies For Ecommerce (2024) - ShopifySuccessful businesses prioritize not just great products but also meaningful customer relationships.85% of consumers feel their favorite brands treat them like individuals.
3 Big Numbers: Building a better c-store customer experienceBrand loyalty drives customers to choose specific convenience stores, highlighting the importance of cleanliness and service.Younger customers are more open to purchasing food at c-stores than older demographics.
Boost Engagement with AWS and Amazon Ads | Amazon Web ServicesBrands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.
Council Post: 14 Expert Tips On How To Leverage AI To Build A Loyal Brand CommunityMarketers use AI to create personalized experiences, understand audiences, and enhance customer loyalty.
Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological PerspectiveStorytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.
How Customer Marketing Helps You Maintain an Audience (2024) - ShopifyCustomer marketing nurtures existing relationships to improve retention and increase brand loyalty.
Council Post: 20 Tips For Launching A Winning Holiday Marketing StrategyCreating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.
Council Post: How To Authentically Engage With Consumers On Social MediaAuthenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.
Boost Engagement with AWS and Amazon Ads | Amazon Web ServicesBrands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.
Council Post: 14 Expert Tips On How To Leverage AI To Build A Loyal Brand CommunityMarketers use AI to create personalized experiences, understand audiences, and enhance customer loyalty.
Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological PerspectiveStorytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.
How Customer Marketing Helps You Maintain an Audience (2024) - ShopifyCustomer marketing nurtures existing relationships to improve retention and increase brand loyalty.
Council Post: 20 Tips For Launching A Winning Holiday Marketing StrategyCreating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.
Council Post: How To Authentically Engage With Consumers On Social MediaAuthenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.
Council Post: Making The Most Of Holiday Campaigns For Lasting Brand ImpactHoliday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.
Students aren't slackers, they're goldminesMarketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences.
Heinz double dips on 'Irrational Love' as masterbrand platform boosts performanceHeinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.
4 Steps to Building a DIY Marketing Plan | EntrepreneurMarketing is a comprehensive strategy that builds brand loyalty through engagement and personalized experiences.Using market data is essential for crafting effective marketing strategies and maintaining competitive advantage.
McDonald's Secret Ingredients to Fan-Driven MarketingMcDonald's marketing success hinges on cultivating long-term relationships with Gen Z, leveraging their cultural influence and buying power.
How to leverage an omnichannel advertising approach to turn brand awareness into loyal customersOmnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.
Council Post: Making The Most Of Holiday Campaigns For Lasting Brand ImpactHoliday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.
Students aren't slackers, they're goldminesMarketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences.
Heinz double dips on 'Irrational Love' as masterbrand platform boosts performanceHeinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.
4 Steps to Building a DIY Marketing Plan | EntrepreneurMarketing is a comprehensive strategy that builds brand loyalty through engagement and personalized experiences.Using market data is essential for crafting effective marketing strategies and maintaining competitive advantage.
McDonald's Secret Ingredients to Fan-Driven MarketingMcDonald's marketing success hinges on cultivating long-term relationships with Gen Z, leveraging their cultural influence and buying power.
How to leverage an omnichannel advertising approach to turn brand awareness into loyal customersOmnichannel marketing enhances consumer relevance and loyalty throughout the purchase journey.
Meeting Customers' Needs: Effective Strategies for MarketingUnderstanding and meeting customer needs is essential for effective marketing and long-term business success.
Top ways to elevate customer satisfaction with white-label solutions - London Business News | Londonlovesbusiness.comWhite-label solutions improve customer satisfaction by allowing businesses to brand and personalize ready-made products.They save time and costs, accelerating business growth.
Meeting Customers' Needs: Effective Strategies for MarketingUnderstanding and meeting customer needs is essential for effective marketing and long-term business success.
Top ways to elevate customer satisfaction with white-label solutions - London Business News | Londonlovesbusiness.comWhite-label solutions improve customer satisfaction by allowing businesses to brand and personalize ready-made products.They save time and costs, accelerating business growth.
Inside the Secret World of Trader Joe'sTrader Joe's transforms grocery shopping into an enjoyable cultural experience, gaining immense popularity and fostering community connection.
Publix vs Kroger: Which Grocery Store Is Actually Better?Both Publix and Kroger offer strong brand loyalty and customer service, but differ significantly in store size and product offerings.
When A Grocery Store Feels Like HomeAldi's unique, affordable shopping experience fostered a lasting fondness and practicality around grocery shopping for the author.
Inside the Secret World of Trader Joe'sTrader Joe's transforms grocery shopping into an enjoyable cultural experience, gaining immense popularity and fostering community connection.
Publix vs Kroger: Which Grocery Store Is Actually Better?Both Publix and Kroger offer strong brand loyalty and customer service, but differ significantly in store size and product offerings.
When A Grocery Store Feels Like HomeAldi's unique, affordable shopping experience fostered a lasting fondness and practicality around grocery shopping for the author.
Tesla's resilient brand loyalty proves good products still drive sales (Op-Ed)Tesla maintains strong brand loyalty despite negative sentiments regarding Elon Musk's political nature.
Tesla Owners Are Sharing If They Regret Their Purchase After *THAT* Salute From Elon MuskConsumer loyalty to Tesla is complicated by feelings towards Elon Musk.Despite reservations about Musk, many still recognize the quality of Tesla vehicles.Personal values conflict with brand association due to Elon Musk's behavior.
The Vast Majority Of Tesla Owners Buy Another OneTesla achieved a brand loyalty rate of 67.8% in the U.S. for 2024, outperforming the industry average despite CEO Elon Musk's controversial remarks.
Tesla's resilient brand loyalty proves good products still drive sales (Op-Ed)Tesla maintains strong brand loyalty despite negative sentiments regarding Elon Musk's political nature.
Tesla Owners Are Sharing If They Regret Their Purchase After *THAT* Salute From Elon MuskConsumer loyalty to Tesla is complicated by feelings towards Elon Musk.Despite reservations about Musk, many still recognize the quality of Tesla vehicles.Personal values conflict with brand association due to Elon Musk's behavior.
The Vast Majority Of Tesla Owners Buy Another OneTesla achieved a brand loyalty rate of 67.8% in the U.S. for 2024, outperforming the industry average despite CEO Elon Musk's controversial remarks.
Publishers: Don't Repeat The Same Story, Become Leaders of TechnologyPublishing must adapt to technology's evolution or risk obsolescence in a rapidly changing media landscape.
6 controversial campaigns from 2024 - and where they went wrongControversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.
If you're advertising using consumer data, show them a real value exchangeMarketers should reassess if personalized ads deliver enough value for consumer data use.The importance of a clear value exchange in building consumer trust and loyalty is critical.
How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales | EntrepreneurEmail marketing is increasingly effective and predicted to reach $17.1 billion by 2027.Quality of your email list is more important than its size for successful campaigns.
Council Post: The Impact Of AI On Customer Journey PersonalizationPersonalization in the customer journey is vital for building long-term relationships and driving brand loyalty.
5 Ways to Make Your Content Marketing More Effective58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.
Council Post: The Power Of Community: How Fashion Brands Are Building Loyalty Among Gen ZGen Z values emotional connections and community engagement over product features in brand loyalty.
6 controversial campaigns from 2024 - and where they went wrongControversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.
If you're advertising using consumer data, show them a real value exchangeMarketers should reassess if personalized ads deliver enough value for consumer data use.The importance of a clear value exchange in building consumer trust and loyalty is critical.
How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales | EntrepreneurEmail marketing is increasingly effective and predicted to reach $17.1 billion by 2027.Quality of your email list is more important than its size for successful campaigns.
Council Post: The Impact Of AI On Customer Journey PersonalizationPersonalization in the customer journey is vital for building long-term relationships and driving brand loyalty.
5 Ways to Make Your Content Marketing More Effective58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.
Council Post: The Power Of Community: How Fashion Brands Are Building Loyalty Among Gen ZGen Z values emotional connections and community engagement over product features in brand loyalty.
The top five trends emerging in sports marketing in 2025Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Inclusive advertising boosts sales & increases brand loyalty, new study findsInclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.
How To Use a Product Configurator To Improve Ecommerce Sales (2024) - ShopifyPersonalization increases engagement and retention, driving consumers to spend more with brands that offer tailored experiences.
The top five trends emerging in sports marketing in 2025Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Inclusive advertising boosts sales & increases brand loyalty, new study findsInclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.
How To Use a Product Configurator To Improve Ecommerce Sales (2024) - ShopifyPersonalization increases engagement and retention, driving consumers to spend more with brands that offer tailored experiences.
How To Optimize the Email Marketing Customer Journey (2024) - ShopifyEmail marketing guides customers through a structured journey, enhancing engagement and loyalty over time.
Best Practices for Writing Order Confirmation Emails (2024) - ShopifyOrder confirmation emails are essential for confirming receipt of customer orders and ensuring satisfaction.
How To Optimize the Email Marketing Customer Journey (2024) - ShopifyEmail marketing guides customers through a structured journey, enhancing engagement and loyalty over time.
Best Practices for Writing Order Confirmation Emails (2024) - ShopifyOrder confirmation emails are essential for confirming receipt of customer orders and ensuring satisfaction.
Ultraluxury hotel brands are turning to cruise ships and private jetsLuxury hotel brands are expanding into private jet tours and yacht cruises to attract affluent customers.
How Brands Build Genuine Customer Intimacy (2024) - ShopifyCustomer intimacy aligns brands with customer needs, enhancing satisfaction and loyalty through personalized experiences.
How to measure business success and impact in community engagement strategies - London Business News | Londonlovesbusiness.comCommunity engagement is essential for business success, fostering brand loyalty and sustainability.
Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability | EntrepreneurLeaders must strategically decide which products to keep or discontinue for long-term growth.
Ultraluxury hotel brands are turning to cruise ships and private jetsLuxury hotel brands are expanding into private jet tours and yacht cruises to attract affluent customers.
How Brands Build Genuine Customer Intimacy (2024) - ShopifyCustomer intimacy aligns brands with customer needs, enhancing satisfaction and loyalty through personalized experiences.
How to measure business success and impact in community engagement strategies - London Business News | Londonlovesbusiness.comCommunity engagement is essential for business success, fostering brand loyalty and sustainability.
Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability | EntrepreneurLeaders must strategically decide which products to keep or discontinue for long-term growth.
How Gen Z is Redefining Corporate MarketingGen Z creatives are reshaping corporate social media, enhancing brand engagement and loyalty through relatable, culturally resonant strategies.
Slow the f**k down and build something worth rememberingMarketing should avoid over-reliance on fleeting social trends in 2025, focusing instead on deeper connections and lasting legacies.
Bubble Courts Gen Z Loyalty With A College Tailgate TourBubble Skincare is leveraging college sports marketing to build brand loyalty among Gen Z and Gen Alpha through engaging real-world activations.
How to Use Games to Build Relationships with Your CustomersGames are becoming integral for marketing strategies, offering brands unique opportunities to engage and connect with consumers.
Council Post: The Power Of Storytelling: How To Craft Compelling NarrativesEffective storytelling is crucial for brands to connect emotionally and inspire loyalty in consumers.
How Gen Z is Redefining Corporate MarketingGen Z creatives are reshaping corporate social media, enhancing brand engagement and loyalty through relatable, culturally resonant strategies.
Slow the f**k down and build something worth rememberingMarketing should avoid over-reliance on fleeting social trends in 2025, focusing instead on deeper connections and lasting legacies.
Bubble Courts Gen Z Loyalty With A College Tailgate TourBubble Skincare is leveraging college sports marketing to build brand loyalty among Gen Z and Gen Alpha through engaging real-world activations.
How to Use Games to Build Relationships with Your CustomersGames are becoming integral for marketing strategies, offering brands unique opportunities to engage and connect with consumers.
Council Post: The Power Of Storytelling: How To Craft Compelling NarrativesEffective storytelling is crucial for brands to connect emotionally and inspire loyalty in consumers.
How agencies are winning new business in the ultra-competitive B2B spaceB2B marketing is increasingly vital, with agencies now embracing its complexity and potential.Trust is central to the B2B buying process, influencing decision-making and brand loyalty.
Council Post: 7 Game-Changing Moves To Maximize Your Leftover Thought Leadership FundsThought leadership connected to consumer values is vital for brand loyalty and purchasing decisions.Investing in team upskilling and alignment can drive significant business benefits.
UX personalization: Why it matters and how to do it right - LogRocket BlogUX personalization is essential for forging connections and enhancing customer loyalty in a competitive marketplace.
Council Post: Sustainable Marketing: How Brands Can Promote Eco-Friendly PracticesBusinesses must integrate sustainability into their core values to resonate with eco-conscious consumers and enhance brand loyalty.
UX personalization: Why it matters and how to do it right - LogRocket BlogUX personalization is essential for forging connections and enhancing customer loyalty in a competitive marketplace.
Council Post: Sustainable Marketing: How Brands Can Promote Eco-Friendly PracticesBusinesses must integrate sustainability into their core values to resonate with eco-conscious consumers and enhance brand loyalty.
In-game advertising can help build brand loyalty, says Anzu, SuperAwesome reportIn-game advertising can significantly enhance the gaming experience for younger generations, fostering brand loyalty and engagement.
Declining customer feedback and loyalty, growing AI skepticism | MarTechHeightened consumer expectations coupled with declining feedback creates challenges for brands.Most consumers prefer sharing their experiences with friends and family rather than on social media.
Trader Joe's, Costco, And Aldi All Have One Huge Staple In Common - Tasting TableGrocery store loyalty parallels sports team fandom, with common suppliers like Scenic Fruit Company providing frozen fruit to major chains.
28 Starbucks Cup Designs, Ranked Worst To Best - Tasting TableStarbucks' reusable cup designs are a collectible phenomenon, appreciated for their aesthetic appeal and brand loyalty among fans.
A New Jersey journalist couldn't understand the obsession with Wawa. So he reported its oral history. - PoynterWawa's obsession highlights a deeper emotional connection consumers have with brands, transcending mere convenience to form cultural identities.
This expensive luggage may be key to LVMH's future - here's how Rimowa's CEO plans to keep growingRimowa remains a standout in luxury luggage, blending heritage and modern expansion with a dedicated customer base.
From brand love to cultural change: What it takes to succeed in advertisingConsumers expect brands to focus on trust, creativity, AI innovation, and social responsibility in advertising.
Make Your Marketing a Force for GoodBrands should embody heroic traits to create meaningful awareness and trust in a crowded market.
Report: 80% of LGBTQ+ workers are ready to boycott companies that don't support DEICorporations dismantling DEI policies face backlash from LGBTQ+ workers, affecting their brand perceptions and employee retention.