#brand-loyalty

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#marketing-strategy

Council Post: Making The Most Of Holiday Campaigns For Lasting Brand Impact

Holiday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.

How Customer Marketing Helps You Maintain an Audience (2024) - Shopify

Customer marketing nurtures existing relationships to improve retention and increase brand loyalty.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.

Students aren't slackers, they're goldmines

Marketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences.

Heinz double dips on 'Irrational Love' as masterbrand platform boosts performance

Heinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.

How To Use Functional Positioning To Differentiate Your Brand (2024) - Shopify

Functional positioning in marketing emphasizes a product's practical benefits and reliability over aesthetics for long-term consumer satisfaction.

Council Post: Making The Most Of Holiday Campaigns For Lasting Brand Impact

Holiday marketing requires a balance between short-term sales boosts and long-term brand building for sustained success.

How Customer Marketing Helps You Maintain an Audience (2024) - Shopify

Customer marketing nurtures existing relationships to improve retention and increase brand loyalty.

Why it's time to go beyond customer acquisition

Brands must prioritize customer activation alongside acquisition to foster loyalty and engagement.
Using data and insights is vital for creating personalized experiences that keep customers engaged.
Understanding customer preferences is essential for brands aiming to build sustainable relationships.

Students aren't slackers, they're goldmines

Marketers should leverage Freshers' Week to build lifelong brand affinity among students eager for new experiences.

Heinz double dips on 'Irrational Love' as masterbrand platform boosts performance

Heinz capitalizes on consumer adoration through its 'Irrational Love' campaign, driving sales and brand loyalty.

How To Use Functional Positioning To Differentiate Your Brand (2024) - Shopify

Functional positioning in marketing emphasizes a product's practical benefits and reliability over aesthetics for long-term consumer satisfaction.
moremarketing-strategy
#marketing-strategies

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales | Entrepreneur

Email marketing is increasingly effective and predicted to reach $17.1 billion by 2027.
Quality of your email list is more important than its size for successful campaigns.

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty.

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can lead to mixed outcomes, potentially damaging brand loyalty while capturing attention.
Brands need to balance innovative campaigns with the preferences of their core audience to maintain loyalty.

If you're advertising using consumer data, show them a real value exchange

Marketers should reassess if personalized ads deliver enough value for consumer data use.
The importance of a clear value exchange in building consumer trust and loyalty is critical.

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales | Entrepreneur

Email marketing is increasingly effective and predicted to reach $17.1 billion by 2027.
Quality of your email list is more important than its size for successful campaigns.

Council Post: The Impact Of AI On Customer Journey Personalization

Personalization in the customer journey is vital for building long-term relationships and driving brand loyalty.

Council Post: Winning Gen Z: How Small Businesses Can Capture These New Spenders

Gen Z demands authenticity and social responsibility from brands to establish loyalty.

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.
moremarketing-strategies
#ecommerce

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

How Brands Build Genuine Customer Intimacy (2024) - Shopify

Customer intimacy aligns brands with customer needs, enhancing satisfaction and loyalty through personalized experiences.

How To Craft and Implement a Customer-First Strategy (2024) - Shopify

Implementing a customer-first strategy in ecommerce can enhance customer loyalty and drive revenue growth.
Maintaining positive customer interactions online is crucial for business success.

Best Practices for Writing Order Confirmation Emails (2024) - Shopify

Order confirmation emails are essential for confirming receipt of customer orders and ensuring satisfaction.

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Email marketing guides customers through a structured journey, enhancing engagement and loyalty over time.

How Brands Build Genuine Customer Intimacy (2024) - Shopify

Customer intimacy aligns brands with customer needs, enhancing satisfaction and loyalty through personalized experiences.

How To Craft and Implement a Customer-First Strategy (2024) - Shopify

Implementing a customer-first strategy in ecommerce can enhance customer loyalty and drive revenue growth.
Maintaining positive customer interactions online is crucial for business success.

Best Practices for Writing Order Confirmation Emails (2024) - Shopify

Order confirmation emails are essential for confirming receipt of customer orders and ensuring satisfaction.
moreecommerce
#consumer-engagement

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Inclusive advertising boosts sales & increases brand loyalty, new study finds

Inclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.

How To Use a Product Configurator To Improve Ecommerce Sales (2024) - Shopify

Personalization increases engagement and retention, driving consumers to spend more with brands that offer tailored experiences.

How to Use Games to Build Relationships with Your Customers

Games are becoming integral for marketing strategies, offering brands unique opportunities to engage and connect with consumers.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Inclusive advertising boosts sales & increases brand loyalty, new study finds

Inclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.

How To Use a Product Configurator To Improve Ecommerce Sales (2024) - Shopify

Personalization increases engagement and retention, driving consumers to spend more with brands that offer tailored experiences.

How to Use Games to Build Relationships with Your Customers

Games are becoming integral for marketing strategies, offering brands unique opportunities to engage and connect with consumers.
moreconsumer-engagement
#consumer-behavior

Go woke, go broke' not true for brands, says global advertising study

Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.

Retailers reassess how to reel in cash-strapped savvy Brits for Black Friday - City AM

Price-conscious shoppers are prioritizing value this festive season, compelling retailers to enhance their digital strategies amid diminishing brand loyalty.

Beyond Black Friday: Why Retailers Should Rethink Peak Discount Strategies

Black Friday has become a critical retail strategy as consumers increasingly wait for discounts, challenging brands to foster loyalty beyond promotions.

Council Post: The Rise Of Value-Driven Consumerism And What Your Website's Got To Do With It

Consumers prioritize brands aligning with social values for purchases and loyalty.

Generational Marketing Strategies To Boost Engagement

Generational marketing helps brands tailor messages to diverse audiences, enhancing relevance and engagement.

Council Post: How To Use Emotional Marketing To Boost Sales

Emotional marketing enhances brand loyalty and drives sales by connecting deeply with consumers' emotions.

Go woke, go broke' not true for brands, says global advertising study

Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.

Retailers reassess how to reel in cash-strapped savvy Brits for Black Friday - City AM

Price-conscious shoppers are prioritizing value this festive season, compelling retailers to enhance their digital strategies amid diminishing brand loyalty.

Beyond Black Friday: Why Retailers Should Rethink Peak Discount Strategies

Black Friday has become a critical retail strategy as consumers increasingly wait for discounts, challenging brands to foster loyalty beyond promotions.

Council Post: The Rise Of Value-Driven Consumerism And What Your Website's Got To Do With It

Consumers prioritize brands aligning with social values for purchases and loyalty.

Generational Marketing Strategies To Boost Engagement

Generational marketing helps brands tailor messages to diverse audiences, enhancing relevance and engagement.

Council Post: How To Use Emotional Marketing To Boost Sales

Emotional marketing enhances brand loyalty and drives sales by connecting deeply with consumers' emotions.
moreconsumer-behavior
#customer-experience

How To Use Customer-Centric Marketing To Drive Sales (2024) - Shopify

Customer-centric marketing prioritizes customer experience over sales.

How To Build a Product Ecosystem Step By Step (2024) - Shopify

Product ecosystems enhance customer experience and drive loyalty by offering complementary products and services under a trusted brand.
Building a successful product ecosystem can help brands grow from individual products to comprehensive collections.

8 Ways To Connect Your Small Business with Customers (2024) - Shopify

Strong customer connections lead to loyalty, referrals, and higher profits.
Customer satisfaction is the starting point for building connections.
Loyal customers significantly increase spending compared to new ones.

Customer Communication: 6 Key Strategies For Ecommerce (2024) - Shopify

Successful businesses prioritize not just great products but also meaningful customer relationships.
85% of consumers feel their favorite brands treat them like individuals.

Customer Experience vs. User Experience: Key Differences

Customer experience (CX) encompasses all interactions and overall feelings a customer has with a brand, impacting brand loyalty and retention.

Building Hyper-Personalized Customer Experience in Digital: Time to Take Things Personally? | HackerNoon

Hyper-personalization using AI enhances customer experience by predicting needs, leading to higher satisfaction and loyalty across various industries.

How To Use Customer-Centric Marketing To Drive Sales (2024) - Shopify

Customer-centric marketing prioritizes customer experience over sales.

How To Build a Product Ecosystem Step By Step (2024) - Shopify

Product ecosystems enhance customer experience and drive loyalty by offering complementary products and services under a trusted brand.
Building a successful product ecosystem can help brands grow from individual products to comprehensive collections.

8 Ways To Connect Your Small Business with Customers (2024) - Shopify

Strong customer connections lead to loyalty, referrals, and higher profits.
Customer satisfaction is the starting point for building connections.
Loyal customers significantly increase spending compared to new ones.

Customer Communication: 6 Key Strategies For Ecommerce (2024) - Shopify

Successful businesses prioritize not just great products but also meaningful customer relationships.
85% of consumers feel their favorite brands treat them like individuals.

Customer Experience vs. User Experience: Key Differences

Customer experience (CX) encompasses all interactions and overall feelings a customer has with a brand, impacting brand loyalty and retention.

Building Hyper-Personalized Customer Experience in Digital: Time to Take Things Personally? | HackerNoon

Hyper-personalization using AI enhances customer experience by predicting needs, leading to higher satisfaction and loyalty across various industries.
morecustomer-experience
#business-strategy

Ultraluxury hotel brands are turning to cruise ships and private jets

Luxury hotel brands are expanding into private jet tours and yacht cruises to attract affluent customers.

How Taylor Swift's Marketing Genius Can Inspire Your Business Strategy

Incorporate Taylor Swift's marketing style: authenticity, storytelling, personalized engagement to enhance brand loyalty.

How to measure business success and impact in community engagement strategies - London Business News | Londonlovesbusiness.com

Community engagement is essential for business success, fostering brand loyalty and sustainability.

Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability | Entrepreneur

Leaders must strategically decide which products to keep or discontinue for long-term growth.

Ultraluxury hotel brands are turning to cruise ships and private jets

Luxury hotel brands are expanding into private jet tours and yacht cruises to attract affluent customers.

How Taylor Swift's Marketing Genius Can Inspire Your Business Strategy

Incorporate Taylor Swift's marketing style: authenticity, storytelling, personalized engagement to enhance brand loyalty.

How to measure business success and impact in community engagement strategies - London Business News | Londonlovesbusiness.com

Community engagement is essential for business success, fostering brand loyalty and sustainability.

Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability | Entrepreneur

Leaders must strategically decide which products to keep or discontinue for long-term growth.
morebusiness-strategy
#storytelling

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.

Council Post: The Power Of Storytelling: How To Craft Compelling Narratives

Effective storytelling is crucial for brands to connect emotionally and inspire loyalty in consumers.

Council Post: The Power Of Storytelling In Modern Marketing

Storytelling is a powerful tool in marketing to engage audiences emotionally, build loyalty, and drive business success.

Council Post: Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective

Storytelling is a vital marketing strategy that fosters emotional connections and enhances customer engagement and brand loyalty.

Council Post: The Power Of Storytelling: How To Craft Compelling Narratives

Effective storytelling is crucial for brands to connect emotionally and inspire loyalty in consumers.

Council Post: The Power Of Storytelling In Modern Marketing

Storytelling is a powerful tool in marketing to engage audiences emotionally, build loyalty, and drive business success.
morestorytelling
#social-media

How Gen Z is Redefining Corporate Marketing

Gen Z creatives are reshaping corporate social media, enhancing brand engagement and loyalty through relatable, culturally resonant strategies.

Slow the f**k down and build something worth remembering

Marketing should avoid over-reliance on fleeting social trends in 2025, focusing instead on deeper connections and lasting legacies.

10 Essential Customer Engagement Metrics to Monitor Success (2024) - Shopify

Customer engagement metrics track user interactions to measure customer engagement effectively, providing insights beyond satisfaction.

How Gen Z is Redefining Corporate Marketing

Gen Z creatives are reshaping corporate social media, enhancing brand engagement and loyalty through relatable, culturally resonant strategies.

Slow the f**k down and build something worth remembering

Marketing should avoid over-reliance on fleeting social trends in 2025, focusing instead on deeper connections and lasting legacies.

10 Essential Customer Engagement Metrics to Monitor Success (2024) - Shopify

Customer engagement metrics track user interactions to measure customer engagement effectively, providing insights beyond satisfaction.
moresocial-media

How agencies are winning new business in the ultra-competitive B2B space

B2B marketing is increasingly vital, with agencies now embracing its complexity and potential.
Trust is central to the B2B buying process, influencing decision-making and brand loyalty.

Council Post: 7 Game-Changing Moves To Maximize Your Leftover Thought Leadership Funds

Thought leadership connected to consumer values is vital for brand loyalty and purchasing decisions.
Investing in team upskilling and alignment can drive significant business benefits.
#personalization

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Council Post: 14 Expert Tips On How To Leverage AI To Build A Loyal Brand Community

Marketers use AI to create personalized experiences, understand audiences, and enhance customer loyalty.

UX personalization: Why it matters and how to do it right - LogRocket Blog

UX personalization is essential for forging connections and enhancing customer loyalty in a competitive marketplace.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Council Post: 14 Expert Tips On How To Leverage AI To Build A Loyal Brand Community

Marketers use AI to create personalized experiences, understand audiences, and enhance customer loyalty.

UX personalization: Why it matters and how to do it right - LogRocket Blog

UX personalization is essential for forging connections and enhancing customer loyalty in a competitive marketplace.

Council Post: 20 Tips For Launching A Winning Holiday Marketing Strategy

Creating a holiday marketing strategy requires personalization, emotional connection, and value-driven offers, rather than simply relying on discounts.
morepersonalization

Inside the Secret World of Trader Joe's

Trader Joe's transforms grocery shopping into an enjoyable cultural experience, gaining immense popularity and fostering community connection.

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

In-game advertising can significantly enhance the gaming experience for younger generations, fostering brand loyalty and engagement.
#digital-marketing

Council Post: Sustainable Marketing: How Brands Can Promote Eco-Friendly Practices

Businesses must integrate sustainability into their core values to resonate with eco-conscious consumers and enhance brand loyalty.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

UGC Strategy: Boosting Visibility and Sales With Customer Content : Social Media Examiner

User-generated content (UGC) is a valuable tool for businesses to connect authentically with their audience and build brand loyalty.

The Power of Visual Branding: Unifying Your E-commerce Presence

Visual branding is crucial for e-commerce success, fostering brand loyalty and consumer trust through consistency and coherence.

Council Post: Sustainable Marketing: How Brands Can Promote Eco-Friendly Practices

Businesses must integrate sustainability into their core values to resonate with eco-conscious consumers and enhance brand loyalty.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

UGC Strategy: Boosting Visibility and Sales With Customer Content : Social Media Examiner

User-generated content (UGC) is a valuable tool for businesses to connect authentically with their audience and build brand loyalty.

The Power of Visual Branding: Unifying Your E-commerce Presence

Visual branding is crucial for e-commerce success, fostering brand loyalty and consumer trust through consistency and coherence.
moredigital-marketing

Declining customer feedback and loyalty, growing AI skepticism | MarTech

Heightened consumer expectations coupled with declining feedback creates challenges for brands.
Most consumers prefer sharing their experiences with friends and family rather than on social media.

Trader Joe's, Costco, And Aldi All Have One Huge Staple In Common - Tasting Table

Grocery store loyalty parallels sports team fandom, with common suppliers like Scenic Fruit Company providing frozen fruit to major chains.

28 Starbucks Cup Designs, Ranked Worst To Best - Tasting Table

Starbucks' reusable cup designs are a collectible phenomenon, appreciated for their aesthetic appeal and brand loyalty among fans.

A New Jersey journalist couldn't understand the obsession with Wawa. So he reported its oral history. - Poynter

Wawa's obsession highlights a deeper emotional connection consumers have with brands, transcending mere convenience to form cultural identities.

This expensive luggage may be key to LVMH's future - here's how Rimowa's CEO plans to keep growing

Rimowa remains a standout in luxury luggage, blending heritage and modern expansion with a dedicated customer base.
#customer-engagement

Council Post: How To Authentically Engage With Consumers On Social Media

Authenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.

10 Customer Service Templates for Client Responses | ClickUp

Effective customer service communication is vital for brand differentiation and customer loyalty.

Council Post: How To Authentically Engage With Consumers On Social Media

Authenticity is crucial for social media success; genuine engagement builds trust and customer loyalty.

10 Customer Service Templates for Client Responses | ClickUp

Effective customer service communication is vital for brand differentiation and customer loyalty.
morecustomer-engagement
from The Drum
3 months ago

From brand love to cultural change: What it takes to succeed in advertising

Consumers expect brands to focus on trust, creativity, AI innovation, and social responsibility in advertising.

Bubble Courts Gen Z Loyalty With A College Tailgate Tour

Bubble Skincare is leveraging college sports marketing to build brand loyalty among Gen Z and Gen Alpha through engaging real-world activations.

Make Your Marketing a Force for Good

Brands should embody heroic traits to create meaningful awareness and trust in a crowded market.
#tesla

Tesla's resilient brand loyalty proves good products still drive sales (Op-Ed)

Tesla maintains strong brand loyalty despite negative sentiments regarding Elon Musk's political nature.

Tesla lands three models in Carvana's Top 5 EV trade-ins for Q2

Tesla's Models 3, Y, and S are popular trade-ins on Carvana, showcasing brand loyalty and preference for Tesla in the EV market.

The Vast Majority Of Tesla Owners Buy Another One

Tesla achieved a brand loyalty rate of 67.8% in the U.S. for 2024, outperforming the industry average despite CEO Elon Musk's controversial remarks.

Tesla's resilient brand loyalty proves good products still drive sales (Op-Ed)

Tesla maintains strong brand loyalty despite negative sentiments regarding Elon Musk's political nature.

Tesla lands three models in Carvana's Top 5 EV trade-ins for Q2

Tesla's Models 3, Y, and S are popular trade-ins on Carvana, showcasing brand loyalty and preference for Tesla in the EV market.

The Vast Majority Of Tesla Owners Buy Another One

Tesla achieved a brand loyalty rate of 67.8% in the U.S. for 2024, outperforming the industry average despite CEO Elon Musk's controversial remarks.
moretesla

Report: 80% of LGBTQ+ workers are ready to boycott companies that don't support DEI

Corporations dismantling DEI policies face backlash from LGBTQ+ workers, affecting their brand perceptions and employee retention.

When Will Charli XCX Land the Big Laneige Account?

Charli XCX's love for Laneige Lip Sleeping Mask stood out in GQ's "10 Essentials" series, despite her frustrations with the brand.

10 reasons why a happy employee is even more important than a happy customer

The real key to building a successful business lies in prioritizing an employee-centric company culture over a customer-centric approach.

Amazon's Direct-from-China Plan Criticized

Industry pros criticize Amazon's new section for Chinese sellers, fearing detrimental impact on quality, brand loyalty, and competition.

10 Free Brand Strategy Templates | ClickUp

A powerful brand voice is crucial for brand differentiation and customer loyalty.

Council Post: Why Prioritizing Consumer Rights Matters For Businesses

Prioritizing consumer rights leads to greater brand loyalty, customer satisfaction, and financial performance for businesses.

What Is a Loyalty Program? 5 Best Examples (2024) - Shopify

Customer loyalty programs are essential for retaining customers and inspiring repeat purchases.

The Whataburger Museum of Art Is a Virtual Feast for the Eyes

The Whataburger Museum of Art showcases fan art on Instagram with remarkable creativity and dedication, hinting at the possibility of a future physical institution.

I'm cancelling my favourite subscription. Here's why.

Inform customers of price rises proactively to maintain trust and brand loyalty.

Is it possible to quantify, embrace and expand brand excitement?

Business intangible benefits like goodwill, brand excitement, and community can significantly impact brand loyalty and success but are challenging to measure quantitatively.
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