#brand-loyalty

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#business-strategy
Growth hacking
fromFast Company
3 months ago

The Business of Belonging: Tapping Into the Power of Fandom

Fandom is essential for building a loyal customer base, as demonstrated by successful companies like Weverse, Crunchyroll, and Wattpad.
fromHubspot
3 months ago
Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

Growth hacking
fromFast Company
3 months ago

The Business of Belonging: Tapping Into the Power of Fandom

Fandom is essential for building a loyal customer base, as demonstrated by successful companies like Weverse, Crunchyroll, and Wattpad.
fromHubspot
3 months ago
Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

more#business-strategy
fromSfgate
1 week ago

6 Video Marketing Strategies to Increase Customer Retention

Retention is built on connection, not just satisfaction. Customers remain loyal to brands that make them feel seen, understood and inspired.
Social media marketing
fromTasting Table
2 weeks ago

The Brand Of Chocolate Most Eaten In The US Is A Name You'll Recognize - Tasting Table

Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.
Silicon Valley food
#consumer-behavior
Cars
fromFlipboard
4 months ago

Consumer Reports Say Avoid These Popular Cars Like The Plague

Popularity of vehicles often comes from factors unrelated to their quality.
Brand loyalty and dealership experiences heavily influence consumer choices.
Social justice
fromAxios
4 months ago

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.
Changing DEI policies at major corporations reflect shifting consumer sentiments.
Democrats are more likely to change shopping behaviors based on political alignment.
Beer
fromiRunFar
3 months ago

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.
Marketing tech
fromHubspot
in 2 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
Cars
fromFlipboard
4 months ago

Consumer Reports Say Avoid These Popular Cars Like The Plague

Popularity of vehicles often comes from factors unrelated to their quality.
Brand loyalty and dealership experiences heavily influence consumer choices.
Social justice
fromAxios
4 months ago

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.
Changing DEI policies at major corporations reflect shifting consumer sentiments.
Democrats are more likely to change shopping behaviors based on political alignment.
Beer
fromiRunFar
3 months ago

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.
Marketing tech
fromHubspot
in 2 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
more#consumer-behavior
fromEntrepreneur
3 weeks ago

How to Turn Complaints, Comments and Compliments Into Business Wins | Entrepreneur

According to recent statistics, when customers receive ads based on their activity, the product's revenue grows by 38% and marketing spend efficiency by up to 30%.
Marketing tech
#customer-engagement
Marketing tech
fromForbes
4 months ago

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.
Immersive experiences help strengthen brand loyalty and unlock new revenue streams.
Marketing tech
fromForbes
4 months ago

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.
Immersive experiences help strengthen brand loyalty and unlock new revenue streams.
more#customer-engagement
#tariffs
Marketing tech
fromMarTech
1 month ago

How tariffs are reshaping long-term strategies for brands and buyers | MarTech

Consumer confidence is volatile, affecting brand loyalty and purchasing decisions amidst economic uncertainty.
Marketing tech
fromMarTech
1 month ago

How tariffs are reshaping long-term strategies for brands and buyers | MarTech

Consumer confidence is volatile, affecting brand loyalty and purchasing decisions amidst economic uncertainty.
more#tariffs
Mobile UX
fromGSMArena.com
1 month ago

Apple brand loyalty remains strong in the United States despite small decline

Apple maintains unmatched loyalty among smartphone users despite a slight decrease, with 89% opting for iPhone upgrades.
#influencer-marketing
Marketing tech
fromForbes
4 months ago

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Testing campaigns pre-launch is crucial for brand success in today's fast-paced market.
Understanding emotional connection with consumers leads to better marketing outcomes.
Marketing tech
fromMiami Herald
1 month ago

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.
Effective influencer marketing requires long-term relationships across all stages of the customer journey.
fromAol
1 month ago
Marketing tech

How creators influence every stage of the customer journey

Marketing tech
fromForbes
4 months ago

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Testing campaigns pre-launch is crucial for brand success in today's fast-paced market.
Understanding emotional connection with consumers leads to better marketing outcomes.
Marketing tech
fromMiami Herald
1 month ago

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.
Effective influencer marketing requires long-term relationships across all stages of the customer journey.
fromAol
1 month ago
Marketing tech

How creators influence every stage of the customer journey

more#influencer-marketing
#customer-experience
more#customer-experience
Social media marketing
fromForbes
1 month ago

A CEO's Guide To Personal Reputation Management

A CEO's online presence significantly impacts investor trust and brand loyalty.
Many leaders overlook the importance of their digital footprint.
#marketing-strategy
Social media marketing
fromBusiness Matters
2 months ago

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.
Social media marketing
fromBusiness Matters
2 months ago

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.
more#marketing-strategy
fromWIRED
2 months ago

The Best Wine Glasses for Every Kind of Wine

When it comes to selecting glass stemware, the universal glass is a great starting point for both red and white wines.
Wine
#market-research
Marketing tech
fromForbes
2 months ago

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.
Marketing tech
fromForbes
2 months ago

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.
more#market-research
#community-engagement
Marketing
fromThe Drum
4 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
Marketing
fromThe Drum
4 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
more#community-engagement
#market-dynamics
Growth hacking
fromWWD
4 months ago

Is the Billion-dollar Beauty Club Still a Thing?

The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.
Cryptocurrency
fromInsideEVs
2 months ago

Tesla's Brand Loyalty Is Crashing Harder Than Its Stock

Tesla is experiencing a significant decline in brand loyalty, with trade-ins spiking by 250% year-over-year.
Growth hacking
fromWWD
4 months ago

Is the Billion-dollar Beauty Club Still a Thing?

The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.
Cryptocurrency
fromInsideEVs
2 months ago

Tesla's Brand Loyalty Is Crashing Harder Than Its Stock

Tesla is experiencing a significant decline in brand loyalty, with trade-ins spiking by 250% year-over-year.
more#market-dynamics
#consumer-engagement
Social media marketing
fromPhys
3 months ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Marketing
fromCity AM
6 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Growth hacking
fromFast Company
3 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
Social media marketing
fromPhys
3 months ago

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.
Marketing
fromCity AM
6 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Growth hacking
fromFast Company
3 months ago

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.
more#consumer-engagement
fromMarTech
3 months ago

Interactive email is the game changer brands can't ignore | MarTech

With inbox fatigue at an all-time high, brands need more than static messages to capture attention.
Marketing tech
fromAol
3 months ago

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

Experts explained some key signs that you're wasting money on brand loyalty when you should be prioritizing better deals.
Mental health
fromIndependent
3 months ago

The A-Z of being Irish: 'Going for one - possibly the greatest and most frequent lie told in Ireland'

'AA Roadwatch is the ultimate source of random Irish place names, known for its quirky location names and commuter intelligence, essential for understanding our culture.'
Food & drink
Fashion & style
fromScary Mommy
3 months ago

Aldi Is Dropping New Merch (Including For Their Youngest Shoppers) March 19

Aldi inspires strong customer loyalty, turning shoppers into fans eager to share unique finds.
Marketing tech
fromAdweek
4 months ago

Ulta Beauty Promotes Longtime Exec Kelly Mahoney to CMO

Kelly Mahoney has been appointed as the new CMO of Ulta Beauty, bringing a decade of experience and focusing on brand loyalty and marketing initiatives.
Media industry
fromForbes
5 months ago

Publishers: Don't Repeat The Same Story, Become Leaders of Technology

Publishing must adapt to technology's evolution or risk obsolescence in a rapidly changing media landscape.
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