Jessica Wong discusses the importance of cohesive branding as more than just having a logo. It requires consistent messaging and user experience across all customer interactionsâboth online and offline. She emphasizes the need for businesses to map out customer touchpoints to identify interactions and highlight areas for improvement. By establishing core brand elements, such as mission and values, companies can create a unified brand experience that builds trust and fosters customer loyalty, turning customers into brand advocates.
A recognizable logo is vital for any successful brand, but to become truly memorable, your brand relies on a combination of visual elements, consistent messaging, tone, brand values and firsthand user experience at every touchpoint.
Creating a unified brand experience across all branding elements and communication channels builds trust, reinforces brand recognition, enhances customer satisfaction and, ultimately, drives loyalty and customer advocacy.
Start by identifying key touchpoints between your brand and your audience. Touchpoints are all points of interaction between a customer and the company, both online and offline.
If that sounds overwhelming, map your customer journey visually to identify every interaction between customers and your brand. This will prevent missing interactions and highlight areas of improvement.
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