The Tesla board has approved an interim CEO compensation award for Elon Musk, who will have to hold the stock for five years. Musk's ownership will increase from approximately 13% to 16%. There is a provision preventing double payment if the 2018 Performance Award is reinstated by the courts. Tesla's brand loyalty sharply dropped following Musk's support for Trump, with customer loyalty falling from 73% in June 2024 to 49.9% by March 2025 before slightly recovering.
"If the Delaware courts fully reinstate the 2018 CEO Performance Award, this interim award will be forfeited or returned or a portion of the 2018 CEO Performance Award will be forfeited."
"Tesla's customer loyalty peaked in June 2024, when 73 percent of Tesla-owning households in the market for a new car bought another Tesla, but it fell to 49.9 percent by March 2025, below the industry average."
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