The Brand Of Chocolate Most Eaten In The US Is A Name You'll Recognize - Tasting Table
Briefly

Americans consume an estimated 2.8 billion pounds of chocolate annually, with Hershey's reigning supreme as the most favored chocolate brand. Over 57% of Americans opt for Hershey's, followed closely by Reese's at 56% and Kit-Kat at 50%, all under Hershey's ownership. Only Snickers, owned by Mars, competes closely with its 48% consumer preference. In terms of pure chocolate bars, Dove Chocolate is the next major player, appealing to 35% of the population. Hershey's longstanding legacy has solidified its status in a market saturated with options, illustrating strong brand loyalty among consumers.
Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.
Despite an abundance of choices in the American candy aisle, Hershey’s has shown remarkable resilience, maintaining its dominance over major competitors with significant market share.
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