Oren Halperin, VP of Digital Commerce at AJ Madison, shares strategies to engage customers in the digital buyer journey. He emphasizes the importance of targeting low-funnel tactics by honing in on customers who have done their research. Instead of broadly targeting early-stage customers, Halperin advocates for using organic SEO to capture qualified traffic with a higher likelihood of conversion. He highlights the need for consistent engagement across various digital channels to drive brand loyalty and boost retention in a competitive online marketplace.
"To engage customers effectively, businesses must understand their progression through the buying journey, focusing on touchpoints that provide relevant interactions at each stage."
"Focusing on low-funnel tactics allows brands to attract motivated customers who have already done their research, leading to higher conversion rates and a better ROI on marketing spend."
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