""To engage customers effectively, businesses must understand their progression through the buying journey, focusing on touchpoints that provide relevant interactions at each stage.""
""Focusing on low-funnel tactics allows brands to attract motivated customers who have already done their research, leading to higher conversion rates and a better ROI on marketing spend.""
Oren Halperin, VP of Digital Commerce at AJ Madison, shares strategies to engage customers in the digital buyer journey. He emphasizes the importance of targeting low-funnel tactics by honing in on customers who have done their research. Instead of broadly targeting early-stage customers, Halperin advocates for using organic SEO to capture qualified traffic with a higher likelihood of conversion. He highlights the need for consistent engagement across various digital channels to drive brand loyalty and boost retention in a competitive online marketplace.
Read at LogRocket Blog
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