#digital-commerce

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MarTech
1 month ago
Marketing

Digital commerce gets off to a slow start in Q1 | MarTech

Growth in digital commerce was minimal in Q1 2024 despite record-breaking online sales in Q4 2023, with consumers waiting for major shopping events later in the year. [ more ]
The Business of Fashion
2 months ago
Marketing

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business. [ more ]
The Drum
5 months ago
Marketing

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

The acquisition of Flywheel by Omnicom Group aims to expand their influence in the digital commerce space, which is expected to grow significantly in the coming years.
The convergence of Omni and Flywheel platforms, combined with AI, is expected to reshape the future of retail advertising. [ more ]
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