#digital-commerce
#digital-commerce

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TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

In 2025 Fundamental Disconnects Will Challenge Digital Commerce

In 2025, a disconnect between consumer expectations and retailer responses may hinder the evolution of digital commerce.

Retailers will struggle to integrate physical and digital experiences due to financial limitations.

Consumers share what they want from brands | MarTech

Understanding consumer behavior in digital commerce is crucial for marketers to stay ahead in the competitive landscape.

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.

Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

In 2025 Fundamental Disconnects Will Challenge Digital Commerce

In 2025, a disconnect between consumer expectations and retailer responses may hinder the evolution of digital commerce.

Retailers will struggle to integrate physical and digital experiences due to financial limitations.

Consumers share what they want from brands | MarTech

Understanding consumer behavior in digital commerce is crucial for marketers to stay ahead in the competitive landscape.

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.

Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

moreconsumer-behavior

Swiggy debut fuels India's food, quick commerce wars | TechCrunch

Swiggy's IPO is a significant milestone for India's startup ecosystem, correlating with economic growth and new opportunities in digital commerce.

#e-commerce

What Do These 30 Affiliate Marketing Stats Reveal About 2024? - jeffbullas.com

Affiliate marketing is a rapidly growing strategy that helps brands expand their reach while influencers earn commissions from sales they generate.

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

DTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.

What Do These 30 Affiliate Marketing Stats Reveal About 2024? - jeffbullas.com

Affiliate marketing is a rapidly growing strategy that helps brands expand their reach while influencers earn commissions from sales they generate.

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

DTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.

moree-commerce

Dos and Don'ts of Cold Outreach for Digital Product Proposals | HackerNoon

Understanding your audience is essential for online sales success.

Challenges Facing UK Retail Media Companies

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

Council Post: 5 Myths About Using Generative AI For Content Creation

AI can positively influence search rankings if used properly, countering common myths surrounding AI-generated content.

Where Have All the Chief Metaverse Officers Gone?

The metaverse's recent deflation is seen as a correction, suggesting a more serious approach to digital commerce moving forward.

India's open commerce network expands into digital lending | TechCrunch

India's ONDC enhances digital commerce and transactions, now expanding into financial services with a focus on digital lending to boost economic inclusion.

#marketing-strategies

The Convergence of Commerce and Media With Unilever

Media and Commerce Convergence, Leadership Insights, Competitive Edge in Digital Commerce

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.

Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.

The Convergence of Commerce and Media With Unilever

Media and Commerce Convergence, Leadership Insights, Competitive Edge in Digital Commerce

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.

Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.

moremarketing-strategies

Roku's ad director wants to bring Instagram-style shoppable ads to your smart TV

TV advertising is evolving towards shoppable ads resembling social media, allowing viewers to purchase directly from their screens.

Digital commerce gets off to a slow start in Q1 | MarTech

Growth in digital commerce was minimal in Q1 2024 despite record-breaking online sales in Q4 2023, with consumers waiting for major shopping events later in the year.

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#digital-commerce#digital-commerce

TikTok's role in commerce is growing as it drives more brand discovery

In 2025 Fundamental Disconnects Will Challenge Digital Commerce

Consumers share what they want from brands | MarTech

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

TikTok's role in commerce is growing as it drives more brand discovery

In 2025 Fundamental Disconnects Will Challenge Digital Commerce

Consumers share what they want from brands | MarTech

The Early Adopter Myth: Are Aussies & Kiwis Really 'Future Shoppers'?

Swiggy debut fuels India's food, quick commerce wars | TechCrunch

What Do These 30 Affiliate Marketing Stats Reveal About 2024? - jeffbullas.com

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

What Do These 30 Affiliate Marketing Stats Reveal About 2024? - jeffbullas.com

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

Dos and Don'ts of Cold Outreach for Digital Product Proposals | HackerNoon

Challenges Facing UK Retail Media Companies

Council Post: 5 Myths About Using Generative AI For Content Creation

Where Have All the Chief Metaverse Officers Gone?

India's open commerce network expands into digital lending | TechCrunch

The Convergence of Commerce and Media With Unilever

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

The Convergence of Commerce and Media With Unilever

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

Roku's ad director wants to bring Instagram-style shoppable ads to your smart TV

Digital commerce gets off to a slow start in Q1 | MarTech

#digital-commerce
#digital-commerce