#digital-commerce

#digital-commerce

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

Affiliate marketing is a rapidly growing strategy that helps brands expand their reach while influencers earn commissions from sales they generate.

E-commerce growth is driven by convenience, product range, and effective website structures.

DTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

In 2025, a disconnect between consumer expectations and retailer responses may hinder the evolution of digital commerce.

Retailers will struggle to integrate physical and digital experiences due to financial limitations.

Understanding consumer behavior in digital commerce is crucial for marketers to stay ahead in the competitive landscape.

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.

Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

Media and Commerce Convergence, Leadership Insights, Competitive Edge in Digital Commerce

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.

Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.