""The future of the wallet is very different than it is today, as it's becoming a much more dynamic surface," said Eric Senn, CEO and cofounder of digital wallet development startup Badge. He pointed to Apple's new ticket interface as an example-not just a ticket but a portal to merch, food ordering, and venue maps. To Senn, it's part of a larger shift: the wallet becoming a core layer of the iOS and Android ecosystem, not just a feature tucked inside it."
"Senn-who previously cofounded mobile commerce marketplace Storr-has bet the next phase of his career on this trajectory. And investors are getting on board: Badge has raised $17.1 million in funding, Fortune has exclusively learned. This includes a $13.8 million Series A, led by TTV Capital and with participation from Stripe, Synchrony Ventures, and Infinity Ventures. (The company, founded in 2023, also raised a previously unannounced $3.3 million seed round, with QED Investors and Infinity as investors.)"
Mobile wallets are shifting from static payment tools into dynamic surfaces that host tickets, merchandise, food ordering, venue maps, loyalty programs, and revenue-driving commerce functions. Apple Wallet and Google Wallet offer preinstalled, guaranteed reach on smartphones, enabling lighter-touch customer engagement without requiring app downloads. Brands and businesses need strategies to operate within the wallet surface as a core layer of mobile ecosystems. Badge has raised $17.1 million in funding, including a $13.8 million Series A led by TTV Capital and a $3.3 million seed round with investors including Stripe, Synchrony Ventures, Infinity, and QED Investors. Wallet commerce faces challenges in preserving channel integrity while driving growth.
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