Jie Cheng, former Global VP & Head of Digital Commerce at Mondelēz International, shares her career journey and insights into digital marketing. Starting at Conair, she built digital marketing efforts and later worked for Danone and Hershey. At Mondelēz, she aimed to harness the online grocery surge from the pandemic to enhance the company's digital commerce, setting goals under a vision for 2030. Cheng advocates for continuous education and bold career choices, emphasizing the importance of adaptation and growth in dynamic markets.
To capture the channel shift when grocery shopping moved online during the pandemic, Mondelēz set ambitious goals to become a leader in digital commerce for snacking.
Jie emphasizes the importance of lifelong learning and taking on stretch roles to advance one's career within digital marketing.
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