#e-commerce-strategy

#e-commerce-strategy

The term, which means generative engine optimization, refers to optimizing web content to show up in results from AI-driven search platforms, like ChatGPT or Google Gemini. It's a new way for brands to stand out and reach customers, especially considering thatnearly 60% of U.S. consumers have used a generative AI tool for help with online shopping, per an August 2025 survey from Omnisend.

Next could easily have been a real casualty of the digital age but, again, has shown its ability to not only stay relevant but prosper, thanks to its ability to adapt and benefit strategically from online retail. While the fast fashion brands have blazed and faded, Next has nurtured its brand portfolio, online platform and customer base steadily in a real tortoise and hare story.