""At the time, omnichannel was just a concept on paper," says Sonderegger, who completed her studies at the University of Vienna in 2010."
""Nobody believed that people would buy online and actually pick up the stuff in a store.""
""makes a huge difference, because I'm sitting [at] the table with all of my executive committee peers and digital is right at the place where all the things are decided and driven.""
Lea Sonderegger’s PhD research at the University of Vienna focused on omnichannel retail and anticipated blending of physical and digital consumer spending. Swarovski hired Sonderegger 15 years ago as an e-business project manager and later expanded her responsibilities to oversee swarovski.com, Chinese operations, and a combined chief information and chief digital officer role in 2022. Three out of four American shoppers are now omnichannel, accounting for 27% of retail spending per Capital One. Sonderegger reports directly to CEO Alexis Nasard and sits on the executive committee as digital commerce becomes a core pillar of the LUXignite strategy, including flagship store expansion and digital investments.
Read at Fortune
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