Breaking the Blueprint emphasizes the significance of inclusive marketing for underrepresented business owners. A study by the Unstereotype Alliance demonstrates that inclusive advertising correlates with higher sales and brand loyalty. Through a survey of over 100 marketing professionals, insights were gathered regarding the current state of inclusive marketing practices. The findings reveal a clear consumer demand for brands that recognize diverse identities and experiences, suggesting that effective marketing must connect with various backgrounds to prevent losing potential customers to more inclusive competitors.
The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales.
Inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them, and care about their experiences.
Inclusive marketing recognizes consumers' different identities and lived experiences, serving and representing those differences in marketing content.
Diversity and inclusion influence purchasing decisions. Demand is there, but not all brands are making space for inclusivity.
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