Fairway Independent changes name to Fairway Home Mortgage
Briefly

Fairway is introducing the tagline All Roads Lead Home, which will be accompanied by various initiatives including the launch of Home.com. The company emphasizes that buying a home is more than a transaction, aiming to provide a comprehensive support system for clients throughout their home journey. Fairway Home Mortgage signifies a new identity and approach to the market. The company, operating since 1996, recently acquired Hallmark Home Mortgage and originated $4.7 billion in mortgages in the first quarter of 2025, reflecting a decline in volume from prior periods.
Fairway will be highlighting the tagline All Roads Lead Home and rolling out a series of initiatives, including the website Home.com. With All Roads Lead Home, we're building a connected ecosystem that supports our clients through every step of their home journey before, during, and long after closing.
Fairway Home Mortgage represents more than a new name. We believe buying a home is not just a transaction, but an experience. A solution that makes home feel like HOME.
Fairway had been operating under its original name since it launched in 1996. Last month, the company struck a deal to acquire Hallmark Home Mortgage.
Fairway originated $4.7 billion in mortgages in the first quarter of 2025, ranking 19th nationally, according to Inside Mortgage Finance. That volume was down 22.7% from the previous quarter and down 9.3% year over year.
Read at www.housingwire.com
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