User experiences in 2025 are still poor, emanating from a failure to apply established UX principles effectively. Three bad UX experiences led to significant frustrations and wasted time, suggesting an ongoing pattern of neglect in design. The issues stem from underinvestment in UX, lack of real expertise among 'UX people,' and the sidelining of talent in critical decisions. There remains a significant business opportunity for companies prioritizing user experience, while many still underestimate its impact, dismissing the concerns of users and customers.
In 2025, the fundamentals of UX are still being neglected despite decades of research, leading to frustrating digital experiences that cost users valuable time.
The business opportunity exists for companies to differentiate by offering delightful user experiences instead of leaving this value on the table.
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