Protein is already being advertised to you on pretty much every food and drink product you see at the supermarket, and now Starbucks is going to make sure you get your fill at the coffee shop, too. Until now, Starbucks has been content to provide protein boxes of cheeses and eggs for its customers, but it seems the protein trend is too big to keep undrinkable. In the past decade, high-protein products have quadrupled in sales, partially due to fitness and wellness influencers pumping up the importance of high-protein ingredients for a healthy diet. This has led to a deluge of products, with everything from chips to breakfast cereals to ice cream advertising high protein content, and now ending with its inevitable form: a new Starbucks menu option.
Starbucks doesn't usually stand out, and I tend to reserve my Frappuccino indulgences for the occasional trip into the suburbs. I might have to make an exception this fall. The seasonal cold foams are decadent and insanely creamy, the egg bites offered a more than pleasant surprise, and even the drip coffee went down incredibly easy. (In fact, that's the one drink I took home with me.)
To serious Starbucks fans, it doesn't matter when the color of the leaves changes - autumn begins as soon as the pumpkin drinks hit the menu. August 26 is the debut day for the coffee chain's fall lineup, and while Starbucks is turning a new leaf with a pecan drink, three pumpkin favorites are also returning. This includes the Pumpkin Cream Cold Brew and its topping of pumpkin cream cold foam, which is so good, you'll want to try it on all sorts of drinks.
The Protein Blended Cold Brew drinks were mixtures of either almond or coconut milk, Cold Brew, almond butter or cacao, and more, which resulted in a thick and chalky drink. Despite having 12 grams of protein for a grande, they received more negative reviews than positive, leaving customers dissatisfied with the drink’s coarse texture.
I've said to our team, part of our turnaround is becoming the world's greatest customer service company again. It's centered on putting enough partners on the roster in the stores and then deployed correctly so they can provide that customer connection, that experience, that frankly Starbucks really was founded on.
We are reestablishing our in-office culture because we do our best work when we're together. We share ideas more effectively, creatively solve hard problems, and move much faster. Being in person also helps us build and strengthen our culture.
"We are re-establishing our in-office culture because we do our best work when we're together. We share ideas more effectively, creatively solve hard problems, and move much faster," Niccol wrote in the letter.