fromFast Company
6 hours agoHow Starbucks, Walmart, and ESPN are innovating from within
Shortly after taking the Starbucks job a year ago, Niccol launched a back-to-basics strategy. He culled the bloated menu, launched an ad campaign that refocused consumers' attention on the quality of the coffee itself, jettisoned those printed drink-order stickers on cups for cute handwritten Sharpie notes, and worked to improve the physical experience of sitting in a Starbucks and enjoying your drink.
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