"On November 6, Starbucks released its holiday menu in stores, including seasonal beverages, treats, and cups. The rollout heralds the arrival of Red Cup Day on November 13, an annual event when Starbucks offers free reusable cups to any customer who makes a holiday beverage purchase. Last year, an internal memo from Starbucks CEO Brian Niccol, obtained by The Wall Street Journal, showed that Red Cup Day 2024 was the company's best U.S. sales day of all time."
"Meanwhile, on November 5, Workers United overwhelmingly voted to authorize a proposed strike, starting on November 13, if Starbucks "fails to finalize a fair contract" with the union by then. "Union baristas are prepared to turn Starbucks' Red Cup Day into the Red Cup Rebellion," a press release from the union reads. Today, it's been nearly four years since Starbucks workers organized their first store, with no contract agreement in sight-"
Animated figures on Starbucks' red holiday cups appear in an early holiday ad timed to the company's winter rollout. Starbucks released its holiday menu on November 6, including seasonal beverages, treats, and cups, and announced Red Cup Day on November 13 offering free reusable cups with holiday beverage purchases. An internal memo showed Red Cup Day 2024 was the company's best U.S. sales day ever. Workers United authorized a proposed strike beginning November 13 if a fair contract is not finalized. Union members have organized since 2021 seeking better wages, benefits, and guaranteed hours, with no contract agreement in place nearly four years later.
Read at Fast Company
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