"According to Starbucks' website, the Glass Starbucks Bearista Cold Cup is a glass vessel intended for the chain's cold drinks. In addition to helpfully keeping your iced lattes or matchas chilly, this cup is shaped to look like a bear - a gummy bear, really. It's wearing a green Starbucks-branded beanie, which holds a striped reusable straw. At $29.95, it's easy to see the Bearista cup's collectible and giftable appeal."
"Sure enough, comments on various Instagram posts and Reddit threads reveal that customers have been fighting in-store over the seriously limited Bearista quantities, largely due to the fact that Starbucks did not set a purchase limit. In many cases, it appears that one or two customers snatched up a store's entire stock to then resell. Since the chain began selling these cups, Bearistas have indeed popped up on eBay"
Starbucks released a Glass Bearista Cold Cup as part of its 2025 holiday merch, a glass vessel shaped like a gummy bear wearing a green Starbucks-branded beanie with a striped reusable straw, priced at $29.95. Limited in-store quantities and the absence of a purchase limit led some customers to fight over stock while other buyers bought entire inventories to resell. Resellers have listed Bearista cups on eBay and Mercari for as much as $500, often marking them well above the original price. Social media posts and forum threads intensified visibility and demand, fueling the reseller market.
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