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Coffee
fromFast Company
3 months ago

Starbucks's $100 million man shares his vision

Brian Niccol is executing a design-led turnaround at Starbucks aiming to restore its role as the third place and reverse declining same-store sales.
Business
fromBusiness Insider
3 months ago

Starbucks is getting the Chipotle treatment - with a twist

Brian Niccol is applying his Chipotle-style turnaround—layoffs, store closures, and operational fixes—at Starbucks, facing larger global challenges and mixed early results.
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Food & drink
fromBusiness Insider
6 days ago

All of the changes Brian Niccol has made at Starbucks so far

Brian Niccol launched the "Back to Starbucks" campaign, reinstating condiment bars, cup notes, and app streamlining to restore customer-focused service and boost sales.
fromFast Company
3 weeks ago

The CEO of Starbucks is making a very big mistake-and it's destroying what made the company great

In 1983, Howard Schultz was an employee of Starbucks, a small chain of coffee stores that mainly sold beans (and no drinks), when he was sent to Milan for a trade show. As Schultz observed Italians visiting their local cafés, he loved what he saw, describing it as a " sense of community, a real sense of connection between the barista and the customer."
Coffee
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