Starbucks CEO creates new role to revive coffeehouse vibe
Starbucks is establishing a global chief brand officer role to enhance product and customer experience under new CEO Brian Niccol's leadership. [ more ]
Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
Starbucks has shifted from a customer-centric experience to a transactional model, prompting a leadership change aimed at returning to core values. [ more ]
Starbucks CEO creates new role to revive coffeehouse vibe
Starbucks is establishing a global chief brand officer role to enhance product and customer experience under new CEO Brian Niccol's leadership. [ more ]
Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
Starbucks has shifted from a customer-centric experience to a transactional model, prompting a leadership change aimed at returning to core values. [ more ]
Who Is Brian Niccol, the Incoming Starbucks C.E.O. From Chipotle?
Starbucks appointed Brian Niccol as the new chief executive after weak sales, resulting in a stock price decline. Niccol's success at Chipotle is promising for Starbucks. [ more ]