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Business
from24/7 Wall St.
1 month ago

Worst CEOs Of The Year: Brian Niccol Of Starbucks

Brian Niccol's leadership has coincided with falling Starbucks stock, failed turnaround efforts, and strategic missteps including exiting China, harming shareholders, customers, and employees.
Coffee
from24/7 Wall St.
2 months ago

Starbucks' Terrible Quarter

Starbucks reported flat U.S. same-store sales, sharply lower earnings, and unclear turnaround progress under CEO Brian Niccol.
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Food & drink
fromBusiness Insider
3 weeks ago

All of the changes Brian Niccol has made at Starbucks so far

Brian Niccol launched the "Back to Starbucks" campaign, reinstating condiment bars, cup notes, and app streamlining to restore customer-focused service and boost sales.
fromFast Company
1 month ago

The CEO of Starbucks is making a very big mistake-and it's destroying what made the company great

In 1983, Howard Schultz was an employee of Starbucks, a small chain of coffee stores that mainly sold beans (and no drinks), when he was sent to Milan for a trade show. As Schultz observed Italians visiting their local cafés, he loved what he saw, describing it as a " sense of community, a real sense of connection between the barista and the customer."
Coffee
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