CEO Brian Niccol presented a 'Back to Starbucks' plan to 14,000 store managers at a Las Vegas Leadership Experience, aiming to restore Starbucks' coffeehouse-era success.
Starbucks CEO Brian Niccol's turnaround plan-and whether analysts think he's earning his $100 million pay package | Fortune
Starbucks under CEO Brian Niccol is refocusing on coffeehouse experience and a streamlined menu while early signs show slowing sales declines and improving China performance.