"Starbucks has faced mounting challenges after decades as a seemingly untouchable coffee giant, in part due to its heavy focus on transactional growth at the expense of loyal customers who helped make it an iconic brand. "In trying to scale faster, Starbucks has drifted away from the emotional core that built its global following," Amazon Business Analyst Saswat Sidhant Prusty told Coffee Intelligence."
"Starbucks enters the fashion and beauty business Starbucks ( SBUX) has hired Neiv Toledano as its new Head of Fashion and Beauty for the Brand Activation team. While the company has collaborated with fashion and beauty partners in the past, most have been released in its international markets. The addition of this dedicated position could signal that the company plans to further invest in these types of limited-time releases, particularly for its"
Starbucks experienced mounting challenges after decades of rapid transactional growth that sidelined loyal customers and weakened its emotional brand connection. External pressures such as economic uncertainty, rising operational costs, inflation-driven slower consumer spending, and shifting industry trends have weighed on financial performance and mirrored broader foodservice struggles. The company launched a “Back to Starbucks” turnaround plan to correct prior missteps and refocus efforts. Starbucks is expanding beyond coffee by creating a Head of Fashion and Beauty role and hiring Neiv Toledano to develop strategy and execute brand activations and collaborations in that space.
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