"Coffee chain Starbucks released a $43.95 "Bearista" glass cold cup Thursday as part of its new holiday collection, and not only did the hat-topped tumbler sell out almost immediately, but videos circulating online show customers fighting each other to get their paws on one. Empty-handed fans who lined up before dawn are sharing their outrage on social media, re-sellers are listing them for as much as $1,400 on eBay,"
""Shame on you Starbucks, shame on you," wrote someone on the Starbucks subreddit Thursday who says they woke up at 4:30 a.m., went to multiple stores, and still couldn't find a cup. "Girls were physically fighting at my Starbucks for these," wrote someone on a Starbucks Instagram post. "Corporate only sending two per store on average was no matter what gonna cause a bloodbath," wrote someone else on Reddit."
"Starbucks told CBC News they'd shipped more Bearista cups to stores "than almost any other merchandise item this holiday season," but didn't provide the numbers. "The excitement for our merchandise exceeded even our biggest expectations," a spokesperson for Starbucks said in an email statement. "We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.""
Starbucks released a $43.95 'Bearista' glass cold cup as part of a holiday collection. The hat-topped tumbler sold out almost immediately and videos show customers fighting to obtain one. Empty-handed fans who lined up before dawn expressed outrage on social media. Resellers listed the cups for as much as $1,400 on eBay. Customers reported limited allocations, alleging stores received only a handful of cups and that corporate shipped an average of two per store. Starbucks said it shipped more Bearista cups to stores than almost any other merchandise item this season, apologized for the disappointment, and cited unexpectedly high demand.
Read at www.cbc.ca
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