European startups
fromPractical Ecommerce
1 week agoViahart Founder Eyes Sales in China
China is viewed as a growth opportunity for Viahart, with plans to navigate cultural nuances, legal requirements, and local shopping preferences.
"We decided the leadership was so unpredictable, anything could happen," he said, adding that tariff volatility made long-term commitments difficult. "If the tariff goes up to 25 per cent and we become uncompetitive, the whole store proposition is at risk," he said. "I'm not going to sign a five-year lease in this environment." His comments follow a US Supreme Court ruling that many of the tariffs introduced since 2024 were unlawful. However, the administration subsequently confirmed a temporary 10 per cent global tariff, later raised to 15 per cent, adding to market uncertainty.