""If you don't like customer service, you're probably not going to like working at Starbucks. We're in that transition of getting people to understand that," Niccol said. "When I saw that in the Reddit thread, I was like, 'OK, we're making progress on what the standard of services that we want [are].'""
""There is tremendous value in being a world-class, customer-service company combined with great craft, great quality food,""
Brian Niccol found Reddit interview-thread feedback indicating candidates should emphasize customer service, signalling progress on service standards. The 'Back to Starbucks' plan aims to revive a cozy third-place experience reminiscent of 1990s coffee culture. Store changes include reinstalling comfier seating and restoring seats removed for mobile ordering, writing customers' names on to-go cups, reducing menu size to speed orders, and adding trendy items like protein-infused drinks. The strategy focuses on combining world-class customer service with improved craft and high-quality food to shift perception from a hurried pickup spot back to a place to linger.
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