"Looking for some holiday cheer? Customers who want to try Starbucks' new holiday treat, the Frozen Peppermint Hot Chocolate drink, will have to go to Target, where it will be exclusively available throughout the holiday season at all in-store Starbucks cafes. The drink is a creme Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream and red and green sprinkles, finished with another layer of that same whipped cream and sprinkles."
"Starbucks is hoping to capitalize on the holiday season and the holiday craze around its special drinks and limited-edition cups. And customer enthusiasm is high, as evidenced by this year's limited-run "Bearista" cups-which have customers literally fighting and lining up at 3 a.m. to shell out $30 a pop. "Last Thursday's Holiday launch was our biggest sales day ever in North America," Starbucks CEO Brian Niccol said in a recent note."
"Both Starbucks and Target have been hit hard by consumer backlash and boycotts respectively, at a time when Americans are buying less due to increased inflation and higher living costs. Starbucks, which recently announced a wave of store closings, is under pressure to increase profits. At the same time, management is facing baristas striking for higher pay and better hours. (Last week, unionized workers went on strike at more than 65 Starbucks locations across 42 cities.)"
The Frozen Peppermint Hot Chocolate will be available exclusively at in-store Starbucks cafes inside Target throughout the holiday season. The drink is a creme Frappuccino blended with mocha sauce, milk, and ice, layered with peppermint-flavored whipped cream and red and green sprinkles. The collaboration launches first for Target Circle 360 members and then to the wider public on November 18. Starbucks aims to leverage holiday demand and limited-edition items as millennials and Gen Z lift customer value perception. Both Starbucks and Target face consumer backlash, store pressures, and labor actions amid higher living costs.
Read at Fast Company
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