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fromDigiday
1 week ago

Amid search wars, Google touts YouTube, display inventory to advertisers

This holiday season, awareness and brand dollars are likely at the top of Google's wishlist - at least that's what it seems based on Google's communication with ad partners as of late. For the past six months, the tech behemoth has increasingly recommended spend on non-search, upper funnel channels like YouTube, display and discovery ads, according to seven agency execs Digiday spoke with for this story.
Marketing tech
#alphabet
fromAol
3 weeks ago
Business

Alphabet's $100 Billion Quarter Shows AI Isn't Just for Chips, It's for Ads, Too

fromAol
3 weeks ago
Business

Alphabet's $100 Billion Quarter Shows AI Isn't Just for Chips, It's for Ads, Too

fromAol
3 weeks ago
Business

Alphabet's $100 Billion Quarter Shows AI Isn't Just for Chips, It's for Ads, Too

fromAol
3 weeks ago
Business

Alphabet's $100 Billion Quarter Shows AI Isn't Just for Chips, It's for Ads, Too

more#alphabet
Online marketing
fromwww.wired.com
2 months ago

How Google Makes Billions Off YouAnd How To Opt Out

Google derives most of its revenue by using extensive user data across dominant platforms to deliver highly targeted advertising.
US politics
fromNew York Post
2 months ago

FTC probes Google, Amazon for allegedly misleading advertisers

The FTC is probing whether Google and Amazon misled advertisers about ad pricing and terms, compounding existing antitrust and regulatory challenges.
#ftc-investigation
fromAol
2 months ago
Marketing tech

US FTC probes Google, Amazon over search advertising practices, source says

fromAol
2 months ago
Marketing tech

US FTC probes Google, Amazon over search advertising practices, source says

more#ftc-investigation
Artificial intelligence
fromThe Verge
2 months ago

Google admits the open web is in 'rapid decline'

Google admitted the open web is in rapid decline, warning that breaking up its ad business could accelerate harm to publishers reliant on display advertising.
Miscellaneous
fromTipRanks Financial
2 months ago

EU Delays Fining Google (GOOGL) as It Waits for Lower Car Tariffs from the U.S. - TipRanks.com

EU antitrust officials delayed a fine on Google over its advertising business pending U.S. reduction of car tariffs in ongoing trade negotiations.
Marketing tech
fromCbsnews
5 months ago

Suburban Chicago small business owner takes on Google over ad practices

A small business owner in Chicago is challenging Google's advertising costs that he claims are crippling his business.
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