OpenAI is set to launch an AI-powered web browser, targeted at Google's significant interactive advertising revenue. With more than 400 million ChatGPT users, the new browser will allow direct access to source citations and encourage the use of OpenAI’s AI models for web information retrieval. This shift could threaten Google's core business model, as the browser would offer capabilities beyond traditional search, including various AI-assisted tasks. Generative AI's ability to deliver customized content presents a radical change from Google's reliance on algorithms and web crawlers for search results.
OpenAI is preparing to launch an AI-powered web browser, directly targeting Google's $200 billion interactive advertising machine, potentially altering the landscape of online searches.
With its own browser, ChatGPT would open source citations in a platform under its control, reducing dependency on third-party browsers like Chrome.
An OpenAI browser could facilitate tasks beyond search, acting as AI 'agents' for booking reservations, filling out forms, and more, challenging Google's core ad business.
Generative AI could change web content retrieval by offering tailored information packages, contrasting with Google's algorithm-driven approach reliant on web crawlers.
Collection
[
|
...
]