#amazon-advertising

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AdExchanger
1 month ago
Marketing

AdExplainer: The Rise Of Ecommerce Ad Metrics | AdExchanger

Ecommerce has changed online advertising by shifting focus to business results like sales and profitability.
Amazon's advertising model is centered around ACOS and ROAS metrics to determine the effectiveness of ad campaigns. [ more ]
Digiday
1 month ago
Marketing

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

Marketers are struggling to decide where to spend with the rapid growth of retail media networks.
Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform. [ more ]
Modern Retail
1 month ago
Marketing

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]
AdExchanger
6 months ago
Marketing tech

Amazon 3, Social Media 0; The Power Of Premium | AdExchanger

Amazon has partnered with Snapchat and launched a Shopify app for merchants to integrate 'Buy with Prime'.
Amazon Advertising's partnerships with social platforms improve its efficiency as an advertiser, while the social apps only gain small CPM increases. [ more ]
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