#amazon-advertising

[ follow ]
#generative-ai #adtech #demand-side-platform-dsp #the-trade-desk #trade-desk #walmart-connect #meta-ai
Marketing tech
fromwww.businessinsider.com
1 week ago

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising

Amazon is aggressively expanding its adtech operations to become the world's top demand-side platform, intensifying competition with Google and The Trade Desk.
E-Commerce
fromAdExchanger
3 weeks ago

The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers | AdExchanger

The Trade Desk is facing a 40% drop in shares amidst concerns over Amazon Advertising and loss of exclusivity with Walmart.
E-Commerce
fromAdExchanger
2 months ago

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Retail media is rapidly evolving, driven by Amazon's DSP and Agentic AI for campaign optimization.
Marketing tech
fromForbes
2 months ago

How Amazon Agencies Are Using AI To Slash Reporting Time By 90%

AI is transforming Amazon advertising agencies by automating reporting processes, significantly increasing efficiency.
[ Load more ]