#alphabet

#alphabet

"OpenAI was the golden child earlier this year, and Alphabet was looked at in a very different light," said Brett Ewing, chief market strategist at First Franklin Financial Services. "Now sentiment is much more tempered toward OpenAI."

I think Alphabet and Microsoft can top that figure by the end of 2026. Here's what my prediction would mean for shareholders: Alphabet is currently worth $3.8 trillion. The stock must increase 29% for the company to achieve a market value of $4.9 trillion. Microsoft is currently worth $3.6 trillion. The stock must increase 36% for the company to achieve a market value of $4.9 trillion.

Alphabet is the parent company of Google, along with several other brands, like YouTube, the Android operating system, and Waymo. It's a fairly wide business, but when you boil it down, most of Alphabet's revenue comes from advertising. In Q3 2025, Alphabet's ad revenue totaled $74.2 billion, with total revenue coming in at $102.3 billion. When the economy and the consumer are fairly strong, advertising is a great business to be in.

the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expenses and related data center operations costs such as energy.

If you're heavily invested in tech stocks, you've surely heard concerns that we may be approaching (or in) a bubble. Similar to the dot-com bubble in the late 1990s and the housing bubble in the early 2000s, tech stocks are on fire, and some bears believe they are overheated today. Is that true? I think the concern is overstated, but it's also important to acknowledge that markets sometimes drop. Corrections are nothing new and are, in fact, part of the heartbeat of the stock market.

(( AlphabetNASDAQ:GOOG)( NASDAQ:GOOGL) dominates the search engine market with a greater than 90% share, powering billions of daily queries through Google Search. Yet its growth extends beyond that core business. Google Cloud has captured a rising slice of the cloud computing sector, trailing only NASDAQ:AMZN) and AmazonNASDAQ:MSFT), while investments in artificial intelligence position it as a leader in machine learning and generative AI technologies like Gemini.

Alphabet (GOOGL) (GOOG) and Wiz have moved closer to completing their $32 billion deal. The U.S. Department of Justice has finished its review, which means the agency will not block the acquisition. The step marks an important move toward closing, even though other regulators are still looking into the deal. The news comes just a few days after Alphabet delivered its first-ever $100 billion quarter.

The Alphabet cofounders have respectively grown $66 billion and $60.7 billion richer in just under 10 months, outpacing Meta CEO Mark Zuckerberg's $56.8 billion gain and Nvidia CEO Jensen Huang's $51.9 billion gain. The pair only trail Oracle cofounder Larry Ellison's $150 billion increase. Page and Brin are now worth $234 billion and $219 billion each, ranking them fifth and sixth on Bloomberg's rich list - not far behind Amazon founder Jeff Bezos in fourth with a $250 billion fortune.

Alphabet is helping pay for President Donald Trump's White House ballroom, according to federal court filings. As part of a legal settlement reached last month with Trump, Alphabet, which owns YouTube, is contributing $22 million toward Trump's White House construction plans. Trump sued the tech giant after it suspended his YouTube channel for two years, following the January 6, 2021, Capitol riot.

Amazon and Alphabet are two of the biggest companies in the world, ranking as the fifth and fourth largest, respectively. Conventional wisdom states that as these companies become larger, it becomes more difficult for them to grow at a rapid rate. However, both of these companies have put up respectable growth rates that are often quicker than the broader market.

With a market cap of almost $3 trillion, Alphabet is one of the largest companies in the world. However, the tech leader has growth prospects that would make corporations a tenth of its size blush. First, Alphabet's core business remains an incredible opportunity. The company dominates the digital ads market thanks to Google and YouTube, which are the leading platforms in their respective niches and among the most popular websites worldwide.

2025 is three-fourths over. While that may be odd to say, the reality is that a new investing year is almost upon us. However, there are still plenty of stocks that are worth buying now, especially to capture an end-of-year rally that may occur as institutional investors reposition their portfolios to capture gains where they think the market will be heading in 2026.