"(NASDAQ: GOOGL) (NASDAQ: GOOG) is a digital advertising behemoth, having collected $74 billion in the third quarter of 2025 (ended Sept. 30) revenue from this segment of its business. Its billions of users across its various apps provide valuable data that companies want to use to target a wide audience. This dominant internet enterprise is already positioned as a leader in artificial intelligence (AI). But the Google parent could try to figure out ways to make more money from this new technology."
"However, Google DeepMind CEO Demis Hassabis just mentioned at the World Economic Forum in Davos that there aren't any plans to do this. Whatever happens, there is tremendous potential. Gemini had 650 million monthly active users in the third quarter. And it's implied that almost all of them work with the free plan. If Alphabet decides to display ads, that could add incremental ad revenue."
Alphabet's Gemini reached 650 million monthly active users in the third quarter, with most users implied to be on the free plan. Displaying ads to free Gemini users would convert currently untapped usage into incremental ad revenue. Alphabet's core competency in digital advertising and vast user data positions the company to monetize free AI usage effectively. OpenAI is testing ads internally as it seeks revenue to offset growing AI-related costs. Advertising rollouts across free AI tools represent a major revenue opportunity for AI platforms with established ad ecosystems and targeting capabilities.
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