"The FTC probes mark a new front in regulatory scrutiny of Google and Amazon even as top technology firms' executives try to win over President Donald Trump. Judges overseeing two Justice Department cases against Google have already found the company has illegal monopolies in online search and some search advertising as well as over technology used to buy and sell ads online."
"The FTC is seeking details about Amazon's auctions and whether it disclosed "reserve pricing" for some search ads - price floors that advertisers must meet before they can buy an ad, the people said. Separately, the FTC is examining practices by Google, including its internal pricing process and whether it increased the cost of ads in ways that weren't disclosed to advertisers, the people said."
The Federal Trade Commission's consumer protection unit is investigating whether Amazon and Google misled advertisers by failing to properly disclose ad terms and pricing. The probe focuses on Amazon's real-time auctions and whether 'reserve pricing' or price floors were disclosed to advertisers. The investigation also examines Google's internal pricing processes and whether cost increases were imposed without disclosure. Both companies run automated real-time auctions for search and product listings. The probes proceed amid ongoing regulatory scrutiny, including judicial findings that Google holds illegal monopolies in online search, certain search advertising, and ad-buying technology.
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