"Google Chrome has 67.9% of the worldwide browser market share. The next closest is Apple Safari with just over 16%. YouTube has 122 million daily active users. Gmail, which is by far the most popular email service has over 1.8 billion users worldwide. Android holds over 71% of the global OS market share. Google Maps has 2 billion monthly users. In Google search, which is synonymous with searching online, owns nearly 90% of the search market share."
"Google started serving ads in October of 2000. That's around 25 years ago. If you spend any time online, you've seen these ads become increasingly targeted. Using Google's ad tech not only do advertisers know exactly what you wanna buy, they know exactly when you're most likely to buy it."
Google dominates multiple online categories with large user bases: Chrome (67.9% browser share), Android (over 71% OS share), Search (nearly 90% share), Maps (2 billion monthly users), YouTube (122 million daily active users), and Gmail (over 1.8 billion users). In 2024 nearly 75% of revenue—about $264 billion—came from advertising. Advertising effectiveness relies on detailed user data, including location, search history, browsing behavior, ad exposure, media consumption, and potential health information. Google began serving ads in 2000 and has refined ad technology to precisely predict purchase intent and timing, continuing to profit despite added privacy protections.
Read at www.wired.com
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