Why experts are concerned about Meta's new Link History feature
Meta, the parent company of Facebook and Instagram, is launching a new feature called Link History that tracks and stores the links clicked by users within the Facebook mobile app.
Every link a user clicks will be tracked and accessible to users, potentially for targeted advertising purposes, unless they opt out.
Critics are concerned about privacy implications and the lack of transparency regarding how user data is used across Meta's companies and advertising activities. [ more ]
When and how to move beyond performance marketing to brand strategy | MarTech
Performance marketing is essential for early stage brand growth, but over-reliance can lead to decreased profitability as competition intensifies.
To build a sustainable business, companies should focus on brand storytelling, relationship-building, and leveraging user data to refine their strategy. [ more ]
Why in-game advertising companies see potential benefits in the death of the third-party cookie
In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]
TikTok pledges 12B European investment as Norway data centre nears completion
TikTok plans to invest â¬12bn in building three massive data centers in Europe to address concerns about Chinese government access to user data.
The data centers will keep European user data in Europe and within reach of local authorities, and TikTok aims to complete the project in the next 10 years. [ more ]
App developers urged by ICO to protect user data| App Developer Magazine
The ICO is reminding app developers to protect users' privacy after reviewing period and fertility apps.
No serious compliance issues or evidence of harm were found in the review, but improvements can be made to ensure transparency and data security. [ more ]
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture | AdExchanger
Data interoperability is crucial for publishers to overcome the challenges posed by cookie deprecation and fragmented user data.
Using multiple IDs and a mix of deterministic and probabilistic data, storing them together, can enhance audience match rates and achieve interoperability. [ more ]
Tech Giant Google Agrees To Resolve Incognito Mode Privacy Suit For $5B: What Users Need To Know - Alphabet (NASDAQ:GOOGL)
Google has agreed to settle a class-action lawsuit for $5 billion over alleged privacy violations in its Chrome browser's incognito mode.
The lawsuit claimed that Google deceived users about the privacy of their internet activities and continued to collect user data despite the use of incognito mode. [ more ]